Super Bowl ‘Prom’ Ad Doesn’t Promote Sexual Assault ... So Just Relax, People! (VIDEO)

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Some people are attacking one of my favorite ads from this year’s Super Bowl as “promoting sexual assault” because it depicts a teenager forcing himself onto the prom queen. Le sigh, people.

Audi’s ‘prom’ ad shows a seriously cute teenage boy getting ready to attend prom stag (no explanation as to why such a cutie had a problem getting a date, but whatever). His dad gives him the keys to his Audi, and presumably from the courage he gains by driving such a hot car, he parks right in the principal’s spot, walks into the dance, and plants one on the prom queen. The prom king does not look pleased, and the scene cuts to the boy driving away with a black eye and a giant grin. The tag line reads: Bravery. It’s what defines us.

Rather than enjoying the super sweet commercial, some joyless people took to Twitter to condemn it as sexual assault. Um ... ok. Not sure how you get that out of the commercial they played, but some people are really determined to stretch reality to fit their narratives.

Kissing a girl is not assault -- it’s called making a move. If you look at the girl’s reaction, it’s not exactly like she’s trying to push him away either. She even seems to enjoy it. Hey, maybe that’s why the kid doesn’t have a date to the prom! He’s never gotten up the gumption to tell her how he feels. Maybe, just maybe, based on her reaction, she feels the same way about him and would be glad to dump her ham-handed boyfriend for him.

Speaking of the prom king and the black eye he gave our hero, if the haters want to call it sexism, why don’t they talk about the fact that Audi chose to portray the girl as helpless to defend herself and in need of a man to do it for her? Again, because it’s clear that while caught off-guard, the girl liked the kiss. She kissed back. She smiled with a dazed look in her eyes after it was over.

Maybe the kid deserved a black eye for making a move on another guy’s girl -- but he certainly not one for sexual assault.

Do you think Audi is promoting sexual assault and teen violence in the ad?

Image via AudiofAmerica/YouTube

humor, television, sports, twitter, advertising, feminism, in the news, media, sex crime, women's issues


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Vegeta Vegeta

No. But the 10000+ trafficked human prostitutes that are brought to the super bowl every year promotes sexual assault and violence. Have yet to see a story on this.

nonmember avatar Lucia

Of course the girl seemed to like it and didn't push him away. This ad was scripted and written by someone for the people to act that way in order to try and make an appealing ad. But kissing someone without their consent is assault. This ad sends the message that grabbing someone you find attractive and kissing them without asking makes you "brave" and that the person you kiss will like it.

Kissing a girl is not assault. Taking someone completely by surprise and kissing them, however, is sexual assault.

nonmember avatar Benny Ha

This whole idea you're using to argue that this commercial doesn't depict sexual assault is what leads to Rape Culture in the US. It's not alright to randomly walk up to a person, take them by surprise, and plant a kiss on them. Commercials and movies that show this sort of subject matter get it into kids heads that if they pursue and make a grand gesture such as this, they will get the girl. However, in the real world, it's just going to get the boy sent to jail.

As someone who lives in Wisconsin. Depending on the girl, the circumstance, the prosecutor, and the prosecutor's mood; doing what he did could result in 2nd degree sexual assault, a class BC felony that will land him on the sex offender registry, up to $10k in fines, and a maximum of 30 years in prison.

Don't believe that some overzealous DA wouldn't prosecute to that extent? Feel free to google, "wisconsin district attorney prosecuting 6-year old boy felony sexual assault"

bella... bellacazzate

Like Lucia said, this is scripted to be cute and that's all well and good, but as a woman who has been the victim of a few "brave" guys (one who decided to reach up my skirt on a sardine can crowded subway; many who thought it would be okay to force their mouth upon me in a bar or when walking me home after a failed date or who "thought it was the right thing to do" -- hello! ask me!; or the countless unmitigated assgrabs from whom? "Confident" men -- with confident here probably being synonymous with drunk) being kissed against your will is most definitely sexual assault -- not making a move. There is a fine line. 

It's not the commercial that's the problem. Not at all. That had a very clear narrative arc that implied with little doubt that she dug the kiss and that the boy was successful in this fantastical, time-honored tradition of boy gets girl -- even if for but a moment. 



bella... bellacazzate

... cont

The problem is posts like this where the writer is -- like the those tweeting -- part of the problem and not the solution. Whether you meant it to read as it does, you have dismissed sexual assault as trifling and something to be disregarded with an eyeroll. Why not use this as a catalyst to get a discussion going about teenagers often being shanghai'd into things they don't feel ready for, but succumb to as a result of peer pressure? Or how to pump up the "non-prom king/queen" kids with low self-esteem? etc. 

Instead, you are the same as those you (failed to) skewer. 

EmmaF... EmmaFromEire

Had an upskirt assgrab happen on saturday night, i feel ya bella! ''making a move'' isn't always 'brave'. it can pesky,  sometimes downright aggressive, and rarely desired by the other party.

nonmember avatar Becky

And why is no one complaining about the Prom King decking the boy? Now, that is clearly assault...and bullying. Immediate suspension from school. What happened to all the talking-it-out skills kids' heads are filled with in school?

Sierr... SierraLynn

Oh for fucks sake. Its a commercial about a CAR and the CAR giving the kid confidence to kiss the girl he (apparently) always wanted to. Its is NOT about sexual assault.  It promoted nothing other then Audi's are fucking awesome. Not that every man driving one is going to rape people.

Jesus, is this really what our god damn society has come to?  Now I Im going to hear that "Audi promoted the raping of women".

Fuck it I give up on this human race. Ya'll need to lighten up and stop bitching.

Sierr... SierraLynn

I'm very much using my freedom of speech here and calling you all uptight bitches. Get a fucking grip.

nonmember avatar undisclosed

Oh SierraLynn, funny how you preemptively pull that freedom of speech crap. Apparently you know how ridiculous your non-argument is.

To those discussing: I agree, that kissing someone without their consent is not ok (note: 'without consent' is not equal to 'against will', which obviously is even worse), but verbally asking is a big fat mood killer, so there's a dilemma.

What I think works for everyone is the lean-in which leaves a second or two for a pull-back from the other party. The absence of that pull-back I would perceive as consent.

I'm curious for further practical suggestions how we can get together; after all most of us humans don't want to infringe on anybody's space yet still have romantic and sexual encounters.

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