Among the most surprising Super Bowl ads? The 60-second commercial by the Church of Scientology. The $8 million commercial only aired in select major markets, but it had a big impact. Not because it was weird -- which is what you might expect from the controversial religion -- but because it wasn't.
As images of attractive, happy, seemingly normal people flash on screen, a narrator beckons, "To the curious, the inquisitive, the seekers of knowledge. To the ones who just want to know about life, about the universe, about yourself ... Not cute questions, big questions, ones that matter. To the rebels, the artists, the free thinkers, and the innovators who care less about labels and more about truth."
But this feel-good spot can't hide the real truth.
The narrator dares you to think for yourself, make up your own mind, and defy critics who just don't understand. And the ad is definitely visually appealing. It has even been compared to Apple's 1997 "Think Different" campaign. However, even that can't make people forget some of Scientology's most bizarre factoids.
What do you think of this Scientology ad?