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Bar Refaeli's Bizarre Kissing Commercial & More Sexy Super Bowl Ads That Went Too Far (VIDEOS)

by Lindsay Ferrier on February 4, 2013 at 9:06 AM

Superbowl AdLast night, my 8-year-old daughter was watching the Super Bowl with her father when the now-infamous Go Daddy ad came on.

As sexy supermodel Bar Refaeli french kissed a computer geek in an uncomfortable close-up shot, my daughter watched critically. "That woman would never kiss him in real life," she commented.

A few minutes later, her neighbor friend, also 8, came over. "Did you see the Go Daddy ad?" she squealed when she arrived. Later, my husband told me about my daughter's and her friend's reaction to the ad. I was mortified.

Year after year, these Super Bowl ads go way too far.

More from The Stir: 11 Best Super Bowl Commercials of 2013 (VIDEOS)

Since we're all adults, here's the Go Daddy ad, in case you missed it.

This video can not be viewed on The Stir Mobile.

I'm not opposed to sexy commercials in general IF they're playing during shows that are clearly meant for adults. I don't let my kids watch prime time television for a reason. There's nothing there that they need to see, from the programming to the commercials.

But the Super Bowl is a family event. Everyone watches it, from the oldest member in the family right down to the youngest. Advertisers know this, and I think they owe it to us to keep things family-friendly.

I didn't mind the beer ads at all this year -- the topics and the product being sold in those ads went completely over my kids' heads. But I'm not happy that my daughter saw the Go Daddy ad, and I'm very glad that she was out of the room during the Calvin Klein ad, which was a 30-second ogle fest of a man's torso in tight underwear.

I mean, seriously, Calvin Klein. Our grandmothers were watching. Was that really necessary?

It's not so much the guy's muscles that I would have been opposed to my kids seeing in this particular ad. It's the underwear. We teach our young children that it's inappropriate to let anyone see your underwear. I would have had to "explain" this commercial to them. NOT FUN. I. Just. Want. To. Watch. The. Game. In. Peace.

What do you think about last night's sexy Super Bowl ads? Did your kids see them? How did they react?


Filed Under: sports, super bowl, television


  • Cass
    -- Nonmember comment from


    February 4, 2013 at 9:12 AM
    Then record the game and watch it without the commercials. The world does not have to change to suit your child.
  • Tati
    -- Nonmember comment from


    February 4, 2013 at 9:24 AM
    While I agree that the ad was a bit steamy for children I would be more concerned about the comment. Seems like a pretty shallow comment coming from an 8yo. Just because the woman is attractive means that she would never be with a less attractive man? Says who? Should children be taught that everyone is beautiful in their own way and not necessarily what society dictates.
  • poshkat


    February 4, 2013 at 9:37 AM
    I am not prudish or grossed out very much but I gagged when I saw it. It was just gross.
  • bella...


    February 4, 2013 at 9:44 AM

    Ah, the puritanical spirit is alive and well!

  • Sleep...


    February 4, 2013 at 9:51 AM

    I would rather my children see a sexualized image than a graphically violent one. Yet kids are bombarded with them all the time.

    There was absolutely nothing wrong with the calvin klein commercial. It wasn't sexual. The human body is not shameful.

    The GoDaddy commercial was uncomfortable, but nothing I would try to keep my kids from seeing.

  • SIMom...


    February 4, 2013 at 9:54 AM

    It was a gross commercial.... But I have to agree with all the things TVs can do now a days I am sure you can skip the ads if you wanted: pause the tv at the first one wait a few seconds then fastforward through them all? And your kid is obviously aware of kissing and relationships to have made her comment. Maybe talk to her instead of asking the advertisers to change their ways?

  • Betty...
    -- Facebook comment from

    Betty King

    February 4, 2013 at 10:01 AM
    The real question is, what's the point of the saucy commercials? If you can't sell your product or service without sexual content, then it seems we are 3/4 down the road to one big sexual orgy. Why the younger generation of ad writers think "shock therapy" is the way to sell, sell, sell is just plain dumb. Just no class at all. If that is puritanical, good for my brain. And some are right, the human body is not shameful. But it is private and should be respected. Lord, give me back the good old days of decency, personal pride, and self respect.
  • Amy
    -- Nonmember comment from


    February 4, 2013 at 10:03 AM
    Since we don't watch cable/commercial TV in my house, no, my child didn't see these commercials. Having looked at them here, the Go Daddy is just gross and I don't want to see that as an adult. The CK ad is actually much better than many Victoria secret ads, at least he's got muscle. It could be an ad for a power drink, a cologne, or new exercise routine, honestly. You don't mind someone hawking beer in front of your kids but you object to them seeing a healthy body with all the 'naughty bits' covered in more than what Olympic swimmers wear? If your 8 year old feels that the girl wouldn't kiss the boy due to the looks difference (very shallow), what makes you think that the beer ads are going over her head? Oh, and personally, my grandmothers would have loved the CK ad.
  • kelly...


    February 4, 2013 at 10:03 AM
    I would be more concerned with the fact my daughter, that young, is so shallow already to comment a female would never kiss the male. Seriously, what are you teaching her?!?
  • Jennifer
    -- Nonmember comment from


    February 4, 2013 at 10:06 AM
    "Seriously, Calvin Klein. Our grandmothers were watching." So? Grandmas like hot men, too.
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