Last night, my 8-year-old daughter was watching the Super Bowl with her father when the now-infamous Go Daddy ad came on.
As sexy supermodel Bar Refaeli french kissed a computer geek in an uncomfortable close-up shot, my daughter watched critically. "That woman would never kiss him in real life," she commented.
A few minutes later, her neighbor friend, also 8, came over. "Did you see the Go Daddy ad?" she squealed when she arrived. Later, my husband told me about my daughter's and her friend's reaction to the ad. I was mortified.
Year after year, these Super Bowl ads go way too far.
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Since we're all adults, here's the Go Daddy ad, in case you missed it.
I'm not opposed to sexy commercials in general IF they're playing during shows that are clearly meant for adults. I don't let my kids watch prime time television for a reason. There's nothing there that they need to see, from the programming to the commercials.
But the Super Bowl is a family event. Everyone watches it, from the oldest member in the family right down to the youngest. Advertisers know this, and I think they owe it to us to keep things family-friendly.
I didn't mind the beer ads at all this year -- the topics and the product being sold in those ads went completely over my kids' heads. But I'm not happy that my daughter saw the Go Daddy ad, and I'm very glad that she was out of the room during the Calvin Klein ad, which was a 30-second ogle fest of a man's torso in tight underwear.
I mean, seriously, Calvin Klein. Our grandmothers were watching. Was that really necessary?
It's not so much the guy's muscles that I would have been opposed to my kids seeing in this particular ad. It's the underwear. We teach our young children that it's inappropriate to let anyone see your underwear. I would have had to "explain" this commercial to them. NOT FUN. I. Just. Want. To. Watch. The. Game. In. Peace.
What do you think about last night's sexy Super Bowl ads? Did your kids see them? How did they react?
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Comments 74
Ah, the puritanical spirit is alive and well!
I would rather my children see a sexualized image than a graphically violent one. Yet kids are bombarded with them all the time.
There was absolutely nothing wrong with the calvin klein commercial. It wasn't sexual. The human body is not shameful.
The GoDaddy commercial was uncomfortable, but nothing I would try to keep my kids from seeing.
It was a gross commercial.... But I have to agree with all the things TVs can do now a days I am sure you can skip the ads if you wanted: pause the tv at the first one wait a few seconds then fastforward through them all? And your kid is obviously aware of kissing and relationships to have made her comment. Maybe talk to her instead of asking the advertisers to change their ways?