IKEA Ad Angers Transgender People -- And It Should! (VIDEO)

Say What!? 16

ikea transgender adHere's an IKEA ad you'll never see in the U.S. A couple are strolling down the aisles when suddenly the woman notices pillows are on sale. She get so excited she yells out, "SALE!" Only because she's actually transgender, she forgets herself, and "SALE!" comes out in a deep masculine voice. In the next scene you see her boyfriend running away from her while she's not looking because OMG, he didn't know she was transgender and eww that's so freaky, right?!? The title of the ad is "Forget to Deceive."

This ad ran in Thailand, where transgenders are more visible than here in the U.S. (They're called "ladyboys.") One group, the Thai Transgender Alliance, was not amused by IKEA's commercial and said it was "disrespectful."

Aww, can't those transgender people take a joke? Sure they can. But here's why I agree the ad is disrespectful. The transgendered woman in the ad is "in the closet" -- apparently she hasn't told her male companion. She "forgot to deceive" her lover, which just makes her look cowardly and dishonest. And that plays into a stereotype that transgender people are running around trying to trick people into falling for them before finding out that they're transgender. Know what I mean? For the many transgender people living openly in Thailand, that's an insulting characterization.

And anyway, if the people represented by a character are offended, shut up everyone else! I'll never understand why people standing in a place of relative privilege feel entitled to tell people of color/homosexuals/transgendered people etc. what they SHOULDN'T be offended by. Who the fuck are you to say?!? If transgendered people are offended by IKEA's ad, I'll take their word for it.

What do you think about IKEA's ad?


Image via TvcThailandAd/YouTube

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dirti... dirtiekittie

honestly, i don't really care. ikea makes pretty crappy furniture, even if it is moderately well priced. i'm not buying from them anyway.

mleil... mleilanim

Well I mean a deceit is a deceit is a deceit. Their form of relaying the message would be no different if the girlfriends wallet fell & her ID showed she was 16??

nonmember avatar FarmersWife

I laughed so hard I cried. That's awesome

2many... 2manydiapers

People need to quit taking life so seriously.

Katy Khan

That's so funny. I'm actually living in Thailand at the moment and OMG these ladyboys are EVERYWHERE. They are like a large minority here it's crazy...and yes indeed, you often don't know they aren't women until they speak in their artificial female voice :P And Thai people are very much ok with it. 

nonmember avatar Victoria

2manydiaper, the disproportionate number of transgendered poeple who are raped, sexually assaulted and murdered indicates that we need to take their lives more seriously! Commercials like this, while seemingly harmless, only reinforce the idea that it's ok to discriminate against trans.

nonmember avatar blh

I think its funny. Get that stick out of your ass. And it really would be creepy and horrifying to find out that your boyfriend or girlfriend was actually the other gender.

sand008 sand008

Its true. Get over it

Caera Caera

That was the funniest thing I've seen all week.


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