Aurora Theater Makes 'Disgusting Offer' to Shooting Victims' Families

movie theatreThe families of victims in the horrific Aurora shooting are calling it a "thinly veiled publicity ploy," and that's putting it mildly. Cinemark, the theatre in which 12 people were killed by gunman James Holmes this summer, recently issued an invitation to the families asking them to attend an "evening of remembrance". That doesn't sound all that bad, until you learn that it just so happens to coincide with the theatre's reopening.

According to the Denver Post, most of the victims' families have understandably rejected the offer, and in a letter to Cinemark called it a "disgusting offer." Disgusting it is -- especially because of the timing (during the recent holidays) and how the theatre has reportedly handled the whole horrific incident to date. 

A letter signed by the families of eight victims stated:

During the holiday we didn't think anyone or anything could make our grief worse but you, Cinemark, have managed to do just that by sending us an invitation two days after Christmas inviting us to attend the re-opening of your theater in Aurora where our loved ones were massacred. Thanks for making what is a very difficult holiday season that much more difficult. Timing is everything and yours is awful...

They went to on talk about how the theatre has refused to speak to the families without attorneys involvled, and how Cinemark has never reached out to family members to offer condolences, which is unthinkable. It continued:

We would give anything to wipe the carnage of that night out of our minds' eye. Thank you for reminding us how your quest for profits has blinded your leadership and made you so callous as to be oblivious to our mental anguish.

It's not that I believe the theatre should never reopen, nor do I believe it's the theatre's fault that the shooting happened. I personally can't imagine being able to walk in there again and see a movie after what happened, but we also can't let fear and evil win. So reopening may be right for a number of reasons, but  to invite the families there to somehow condone it in a big, grand ceremony is all sorts of wrong. The whole thing just reeks of insensitivity ... at best.

Do you think the theatre was wrong to invite the victims' families to this reopening?


Image via Sarah_Ackerman/Flickr

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SaphireH SaphireH

Did his photo really have to be used? please stop showing his photo

Pinkmani Pinkmani

The theatre wasn't being malicious when they invited them. I get that they are upset, but they were just trying to be nice. I just would've written a letter declining the invitation and tell them that the timing was wrong because they just spent the first winter holiday without their loved one. 

Karma... KarmaGrant

The theater is damned if they do and damned if they don't. And please stop using his pic, as Saphire said. Other media outlets have used a pic of the theater, you could at least do that.

bills... billsfan1104

I can see why the theater won't speak to anyone without an attorney.

keriley1 keriley1

Can someone explain HOW the theater is at fault??? How many theaters actually have real security? Why would someone imagine that this would happen? I am sorry but it isn't ANY fault of the theater, the theater has every right to open back up. I am truly sorry for the families, I can't imagine how hard it is to lose someone like that, but it's isn't any fault of the theater. They were trying to be nice, not rude or malicious.

BirdCo BirdCo

In my option the theater has done a commendable job trying to deal with this horrible situation. I feel for the families and understand how they are hurt by this but I also feel the theater made the right choice to invite them.

Vegeta Vegeta

So a business has to be shut down indefinitely because something out of their control happened there? Guess all the employees are screwed.

youth... youthfulsoul

I agree with everyone else. I don't get how this is Cinemark's fault.

randamda randamda

Wow. Read the article. It never blamed the theater it never advocated shutting it down. And yes it is very insensitive for them to have invited the families. Leave them alone to deal with their grief.

I do agree that people need to STOP SHOWING HIS PICTURE!

katyq katyq

I'm not sure I understand why there is all of this hate aimed at the theater...this wasn't their fault. What do people expect from them???

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