prostitutesSwiss voters in Zurich gave the go-ahead for the city to open a drive-in brothel next summer, in an attempt to control prostitution and create “a safer environment.” Instead of picking up hookers off the streets, johns will now be able to drive right up and get their jollies on a first come first served basis.

No potential for disaster there.

Around 30 prostitutes will serve the booths, which come with built-in panic buttons, and an onsite counselor. It’s unclear as to whether the therapist is for the benefit of the males that feel the need to pay women for sex, or the women with daddy issues providing it.

How is this a good idea? Zurich Social Welfare Department spokesperson Michael Herzig makes the case that 'the women will be better protected from attack, and it will also mean better business for them … With the women right by the sex boxes there is no "travel time" so they can deal with more customers. It's a better business model than standing on the street.'

Right, because the business model is what is wrong with prostitution. How kind of the voters in Switzerland to take care of the women selling their bodies for sex by legitimizing it and helping them service more clients in a given time frame.

This is a huge disservice to all involved. Sex should be special, and shared with someone you love, and not marginalized to a drive-thru experience. I’m not naïve enough to think that the world’s oldest profession will ever be eradicated, but can we please treat a seedy deal as such, and not as a legitimate business transaction as inane as a carwash?

Also troublesome about this whole thing is that it is part of Zurich’s Social Welfare Department. Talk about your tax dollars at work. Are they going to pipe ‘She Works Hard for the Money’ into the booths? 

Seriously, you know something is wrong when social service workers become enablers of the worst moral decisions. Just because people do things illegally does not mean that we should legalize and incentivize the activity.

This is not about protecting women -- it’s about objectifying them, plain and simple.

Image via lamiavitadimerda/Flickr