Have you ever thought that cars are just too darn masculine? Tired of hearing about things like "safety features" and "gas mileage"? Want a car the color of your first Kotex wrapper? Well, my delicate lady flowers, Honda is one step ahead of you. Introducing She's, the Japanese car maker's answer to what they're calling "consumer demand" for a car for women. The newest version of their Fit line of automobiles, She's is aimed at the feminine clientele who's most interested in a car that's cute and one that, most specifically, will prevent unwanted wrinkles around our eyes (a UV protected windshield!) and dry skin on your hands (a plasma cluster A/C system!).
But, wait a second ... pink trimming on the dashboard, too? And a heart in the place of the apostrophe in "She's"? Finally a car that gets us!
And ooh! Girls! If, like, pink isn't, like, your color? A representative for Honda told a Japanese newspaper that the car comes in white, black, and brown, as well, so that we're able to match our car to our eyeshadow if we want! Tee hee!
I'm not sure why they stopped where they did ... I mean, if they really wanted to make a car for women, shouldn't they have made it with built-in calendar, a pink calendar of course, so we can track our menses? And maybe extra mirrors so we can check our makeup? Ooh! And what about it coming standard with a man, so that he can drive us around to the mall, LOL!
:|
All that's missing from this vehicle is a goddamn tampon holster on the seat belt.
What do you think -- cute, sexist, or neither?
Photo via cnn.com


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Comments 11
It's coming out in Japan- where the female population LOVES stuff like this. If it sells, awesome for the company for catering to the market. I don't see it taking off here- but it'll be a big hit in some other places.
welcome to capitalism. It's called "target market". YOU are obviously NOT the target market for this car. Perhaps you are the target market for a very macho Nissan Leaf in a nice Camo pattern.
But SOME women will like this car, and SOME women will buy it.
It's not sexist, it's business. Get over it.
@Tuffymama, me too! I had some almost 2 years ago made by Sally Hansen but they got rid of it in their new lines.
So please take the tampon out of your ass and move along.