CafeMom Survey: Moms Will Vote This Election in Record Numbers

FlickrA new CafeMom survey shows that 87 percent of moms plan to vote in the November election. Do you know what this means?


According to our survey, a clear majority of moms agree that the outcome of this election will affect their families' lives, and they want a say in what happens. And this is just one of the fascinating findings that emerged from our 30-question poll.

Read more about what Democrat and Republican moms had to say about the candidates, the state of the nation, and the debates -- after the jump!

Among our findings:

--Three out of four moms believe their family's overall situation is the same as or worse than it was four years ago. When asked about specific categories including family finances, job security, quality of children's education, safety in their neighborhood, national security, and overall happiness, moms said their family's situation was the same or worse than four years ago in every category.

--There's an optimism divide amongst Democrat and Republican moms. Republican moms are more pessimistic. Fifty-six percent of Republican moms believe that the American Dream is "dying" or "dead," versus just 29 percent of Democratic moms. Sixty-six percent of Republicans believe America's best days are behind us, but 63 percent Democrat moms believe America's best days are yet to come.

--Moms take the presidential debates seriously. Seventy percent of moms said they are likely to watch the presidential debates. Thirty-seven percent are watching to get a better grasp of candidates' policies, and another 27 percent are watching to get to know the candidates better. Less than 1 percent said they watch the debates to catch candidates' mistakes.

--Job creation is still a top issue for both Democrat and Republican moms. Republicans rank national debt reduction, the role and size of government, and job creation as their top three issues. Democrats rank their top three issues as income equality, job creation, and healthcare quality and csts.

--Democrat moms are more enthusiastic about Barack Obama than Republican moms are about Mitt Romney. Democrat moms are largely favorable about Barack Obama. Seventy-four percent feel he does a good job paying attention to the average moms' concerns, and 82 percent say he understands families like theirs and what they go through every day. Democrats give Obama a B grade as the president, and an A- as a debater and speaker. There's bipartisan support for Obama's role as a husband and father -- both Republican and Democrats give him an A in these areas. 

Mitt Romney hasn't resonated as strongly with Republican moms. Just 41 percent say Romney does a good job paying attention to the average moms' concerns, and 56 percent say he understand families like theirs. Republican moms give Romney a B- grade as a candidate, an A+ as a businessman, and a C+ as a debater and speaker. There's also bipartisan support for Romney's role as a husband and father, with Republicans giving him A's and Democrats giving him B's in these areas.

--Michelle Obama has had a greater impact than Ann Romney. Eighty-eight percent of Democrat moms and 36 percent of Republican moms view President Obama more favorably because of Michelle Obama. Ann Romney's favorability effect was smaller, with 63 percent of Republican moms and 19 percent of Democrat moms viewing Mitt Romney more favorably because of his wife.

What do you think of these results? Do they surprise you or confirm what you've been thinking all along?


Image via DonkeyHotey/Flickr

2012 election


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nonmember avatar Cass

So what you're saying is... moms, as a demographic, are no different than a random sampling of the populace. Fascinating observation, really.

ClemF... ClemFamily

I will vote for Obama again as I did last time. Obama 2012!!!

Pinkmani Pinkmani

I think it's easier to like Michelle Obama because we already know so much about her, on a personal level. As far as Ann Romney goes, we know that's she has 5 boys, is an equestrian, has multiple sclerosis, has had a miscarriage, and is breast cancer survivor. I think I would like Ann Romney more if I was able to relate to her and if she told us about her everyday routine when she had the boys at home. (I.e. Big breakfast every Sunday, the dog walker, etc.) I wonder what issue Ann Romney would focus on if she were to be the First Lady. 

But, I'm still voting for President Obama... 

Crystal Foose

I find the whole poll to be swayed in a liberal fashion.  Just asking the question about the 'concerns of average moms' and 'what they go through in their daily lives is inately liberal.  As a constitutional conservative, I do not believe that it is the presidents job to care about my daily life.  Some of these are emotionally driven questions and political decisions should be based soley on facts and logic, not likeability. I would love to see the answer to the question, "What percent think both candidates are poor options and wish they had different choices?'


teal.... teal.blaze

It was mentioned, but it is clear these numbers were gathered before the debates. Look at the "grades" given in the speaker and debater category!

teal.... teal.blaze

So if 75% say that their situation hasn't changed or has gotten worse, WHY would any of them want to re-elect Obama?

cambu... cambugsmommy

I will be voting for Romney. I'm tired of Obama's so called "change" and Obamacare has destroyed my health insurance. Thanks to Obamacare the hospital my husband works at layed off hundreds of employees as of late. Thank God he wasn't one of them.

nonmember avatar leavittoromney

pretty sure I wouldn't be "bragging" that "I'll be voting for Obama again"...
Do we really need to go through this again until 2016??? C'mon, take yer rosy Dora goggles off and see the reality here.

Ilene Rachel

How much better off will families be if Romney becomes President? In the rare attempt to answer "what deductions and tax loopholes will you eliminate" he has mentioned that, to help balance the 20% tax deduction everyone would get, he would have a $17,000 "cap" on deductions you'd be allowed to make. So, although you couldn't technically say "he took away our way of paying for X (e.g.: college)," he made YOU pay for your own tax break. YOU decide where to put the $17,000 to use, but if your deductions normally would have been over that, then that overage (whether for college, mortgage, charity, or a combination of things) is YOUR RESPONSIBILITY. You may not have had your taxes increased, but you may have less money because he's taken away some of your deductions.

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