If I had a dime for every "customer card" I had in my wallet right now, I would have exactly 30 cents. You know the cards I'm talking about -- the punch cards; the buy-10-yogurts-get-your-11th-free cards; the cards that wind up getting all bent and crapped up because they're rarely used ... cards. It's a great business concept, the ol' customer card. And one I support whole-heartedly -- one that's had me drive 10 minutes out of the way for a peanut butter/vanilla swirl yogurt (with the topping of my choice, guys). But I'm gonna have to draw the line at my beloved customer card system when the prize at the end of the "punches" is sex. Yes, actual, real sex. Call me old fashioned, but I think intercourse is worth a scosh more than nine car washes. (Nope! Not making any of this up.)
A car wash and "massage parlor" in Malaysia were just busted for their, um, clever partnership, which advertised: "Buy 9 Car Washes Get the 10th Doggy Style." Well, I don't know if that was the exact campaign slogan, per se, but yes, that was the concept -- Buy 9 Car Washes Get Free Sex.
Police discovered the unique team-up when they repeatedly found car wash loyalty cards in the pockets of supposed customers of the sex ring (probably not bent and crapped up, as I'm sure those car washes were bought quite frequently). Nine Vietnamese women between the ages 18 to 28, who are believed to be prostitutes, were arrested; thousands of Malaysian automobiles smell "forest fresh."
Nine car washes for "free" sex? Really, guys? Makes everything sound so ... dirty and cheap and weird. Like I said, I'm all about the punch card. But, I don't know, I have to say, after reading this, the term "customer loyalty" has been sullied for me a bit. However, I will take my free fro-yo. But I won't like it.
What do you think of this?
Image via Brood_wich/Flickr