Just last week, the Muppets stood up to Chick-fil-A in the wake of Dan Cathy's unpopular remarks about his company supporting only the "traditional family" and the "biblical definition of marriage." Now, The Berenstain Bears is the latest children's brand to be caught in the fast food chain's controversial web, and it sounds like they're certainly not thrilled to be associated with the franchise!
But, unfortunately, the popular kids' book series' publisher, HarperCollins, had been planning a promo with Chick-fil-A for over a year ...
Nonetheless, the Berenstain family, who owns the copyrights to the series, seems to be trying to set themselves apart from the controversy, posting a note on their official site that states they were "unaware of any controversy involving Chick-fil-A until July 25" and "the Berenstain family does not at this time have control over whether this program proceeds or not." They encourage "those concerned about this issue" to "direct their comments toward HarperCollins and Chick-fil-A."
Fair enough. It's a shame that they're basically in too deep to do anything about the biz deal, but at the very least, this statement proves they're not exactly cheering about associating with Chick-fil-A. You could argue that they should have tried to take a stronger stance -- like the Jim Henson Co. did -- but maybe they couldn't manage it legally ...
In short, I wouldn't hold this against the Berenstains, because I'm guessing their hands really are tied. It's not like they're saying they support Chick-fil-A's politics (a la Sarah Palin!). In fact, I wouldn't be surprised if they're attempting to handle the unfortunate circumstances in a less bold way than the Henson Co. did. Like maybe they'll offer up their check from Chick-fil-A to GLAAD or another pro-gay marriage org down the road? Or maybe they want to remain politically neutral, which would be fine, too.
In the future, though, let's hope Chick-fil-A doesn't attempt to partner with companies that they don't see eye-to-eye with politically. Parents don't need them dragging beloved children's brands down with them.
How do you feel about the Berenstain family's reluctant association with Chick-fil-A?
Image via Amazon