planned parenthood Obama endorsementPlanned Parenthood has gotten involved in the presidential race in a big way by endorsing President Obama for re-election. They've spent mega-bucks ($1.4 mil.) on an ad buy that blasts Mitt Romney for his "harmful positions on women's health" and lauds our current commander-in-chief for being a champion of reproductive rights.

Honestly, I thought that every four years, the group would have come out and said they support the candidate who is most pro-choice and vocal about women's reproductive rights, but that's not so. On the contrary, the group rarely gets involved in presidential campaigns. This is only the third time it has endorsed a president. But given the climate, they really had no choice. (Much like women if GOP gets their way!)

As if it weren't bad enough that the House of Representatives has waged their own war on women -- making attempt after attempt to chip away at women's reproductive freedoms -- Romney, as the presumptive GOP nominee, vowed to "get rid" of Planned Parenthood (even if that "just" means cutting federal funding for the women's health organization) and cited his opposition to abortion rights. Threatened with the possibility that voters could elect a president determined to undermine women's progress, how could Planned Parenthood stay out of the debate? Obviously they had to stand up for Obama and clarify Romney's position for women in swing states.

As the ad states:

When Mitt Romney says, "Planned Parenthood — we're gonna get rid of that," Romney is saying he'll deny women the birth control and cancer screenings they depend on. When Romney says, "Do I believe the Supreme Court should overturn Roe v. Wade? Yes," he's saying he'll deny women the right to make their own medical decisions. And when his campaign can't say whether he'd support equal pay protections ... Romney's putting your paycheck at risk.

A Romney presidency is a real threat to women. Electing him could usher in a whole new era of roadblocks for reproductive rights. So there's no way Planned Parenthood's "attack" could be considered too harsh or misrepresentative of Romney's platform. It's reality, and it's crucial that women know what they're up against before heading to the voting booth this November.

Here's the endorsement ad if you haven't caught it yet:

How do you feel about Planned Parenthood's endorsement ad?


Image via PPVotes/YouTube