Former GST Steel employee Joe SopticIf you weren't yet convinced that the 2012 election would shape up to be a full-on blood bath, the latest campaign ad out of Camp Obama-Biden makes it clear that the incumbent isn't fooling around. Hell no. With his new spot, entitled "Steel," he's going for Mitt Romney's jugular -- and voters' heartstrings.
The ad focuses on the fate of GST Steel, which was acquired by Romney's firm Bain Capital, interspersing testimonials from former steelworkers with Romney soundbytes about "knowing how business works" and feeling heartbroken when he sees "millions of Americans without work." And speaking of blood bath, these steelworkers' stories really do paint Romney as a heartless "vampire" job killer. Ouch!
A steelworker for 30 years, Joe Soptic says:
They made as much money off [GST] as they could and they closed it down, they filed for bankruptcy, without any concern for the families or the communities. It was like watching an old friend bleed to death.
Ugh, heart-wrenching. And that's not even the worst part. By the end, I was definitely tearing up. Here's the two-minute ad in full ...
There's a lot of tongue-wagging that this ad is "brutal" and is setting the tone for a Hunger Games-style, fight to the death type campaign between Obama and presumptive GOP nominee Mitt Romney. But I'm not so sure I'm seeing how this ad is stepping outside the bounds of the kind of ad campaigns we've come to expect in presidential elections. Not to mention that this is really the kind of ad we deserve as voters.
These steelworkers are real Americans who have had firsthand experience falling victim in the wake of a Romney leadership. Their livelihoods were directly quashed by his decision-making. Their anecdotes should speak directly to millions of voters, appealing to their emotional side maybe just as much or more than their rational side. But playing on our emotions has never been out of the question in a contentious political race. Why should it be now?
What's your reaction to the "Steel" ad? Is it too brutal or just brutally honest?
Image via BarackObamadotcom/YouTube