Mitt Romney Is No Don Draper, But He'd Take the Country Back to the 'Mad Men' Era (VIDEO)

mitt romneyNow that we know the presumptive Republican presidential nominee is totally Mitt Romney, Camp Obama is all over it, coming up with snazzy new ways to spin public opinion against the former Massachusetts governor. One of the latest: The Obama campaign is said to be Don "Draper-izing" Mittens in an effort to communicate that his policies and personal beliefs are antiquated and not compatible with our modern day U.S.A. 

Unfortunately, the media has taken some liberties here and misreported the exact narrative. Obama's chief campaign adviser, David Axelrod, who has been the most vocal with this comparison, never said that Mitt Romney is like Don Draper. He's only remarked that his policies and personal beliefs are of Draper's era. And that's not just a matter of semantics; it does make a difference. 

Specifically, on CBS' Good Morning, Axelrod said that Romney "must watch Mad Men and think it's the evening news," being that his views on healthcare come from a time when "bosses could dictate on women's health."

Right on. This, to me, makes sense. On the other hand, though, Dems should know better than to portray Romney as Mad Men's leading man, because the guy is known for being smooth, suave, getting what he wants -- whenever he wants. If we have to liken Mitt to any character in pop culture, it's Wall Street's Gordon Gekko all the way, baby.

Anyhoo, direct Draper comparison or not, Romney's camp got their back up about this Mad Men fiasco right away. One of Mitt's aids fired to Axelrod on Twitter that the Mad Men world was a time "when unemployment was lower, and the economy was expanding." Axelrod's ingenious response?

No, when Russia was our greatest foe, bosses could dictate on women's health & Etch-a-Sketch was a toy, not a political strategy.

HA. Yes, let's talk about how Republicans see and seem to idealize the Mad Men era, because it is troubling. Ever since the dawn of the Tea Party, right-wingers have been making it as though we should aspire to turn our clocks back to the '50s and early '60s, as if that was the golden era in our nation's history. Perhaps, but that would only have been true for people like Mitt Romney.

As Bill Maher said, "It's kind of insulting to a lot of Americans to pine for this era, because it wasn't that good for a lot of people. It was good if you were a white man. It wasn't that good if you were Mexican or Black or Jewish or disabled or gay or a woman."

Unfortunately, Mitt's personal beliefs and politics would be better suited to that time. Even Congressman Paul Ryan, one of Romney's closest allies, has said Mitt is "a kind of throwback to the '50s." That concerning reality should not be construed as a compliment -- nor an attribute we want to see in a president we're electing in 2012.

Here's the clip of Axelrod talking about Mitt's Mad Men connection ...

Do you think Mitt and his policies are a throwback to the '50s? If so, do you appreciate that or are you frightened by it?


Image via BU Interactive News/Flickr

2012 election, barack obama, media, twitter, mad men

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nonmember avatar Laura S.

I don't know of anyone who "pines" for the 1950s. The author may be surprised to know that many people watch Mad Men on their DVRs-----which are a recent innovation. I'm fairly sure Don Draper didn't have one. Also, I believe that if you paid attention to the Mad Men story lines you would know that it doesn't show its characters as having lives that many people would envy.

Spark... SparkBanter

Don and Betty Draper in the White House? Yikes

nonmember avatar Guest

So, much to be said about obama's campaign's various insults and low-brow "zingers", but not one single substantive comment about policy?

Yeah, you run with that...

Drew Pierce

I resent any comparison to Don Draper. Draper is the handsomest, coolest guy, who is completely irrestable to women, and has more charm and charisma in his pinky than most men put together. If they're trying to get people to NOT like Romney, this is an awful strategy. Who will they compare him to next, Brad Pitt, Johnny Depp? Someone needs to school the Obama campaign on pop culture. Mad Men is the hippest show in years and to compare the square Romney to it, is only going to help Mitt. Dumb. I also don't think the creators of Mad Men would appreciate this, since I don't believe they are fans of Mitt Romney (based on the season premiere.)

nonmember avatar Curli

Oh no, Mr. Mittens!

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