In a sharp turn from his promotion of “an iPad for every schoolchild” on the House floor last month, Representative Jesse Jackson Jr. recently claimed that Apple has hurt our economy and cost us valuable jobs with its innovative tablet computer.
Now Borders is closing stores because why do you need to go to Borders anymore? Why do you need to go to Barnes & Noble? Buy an iPad and download your newspaper, download your book, download your magazine.
And in news from 100 years ago, Henry Ford caused massive unemployment from horse and buggy manufacturing plants when he implemented the assembly line in his automobile factory to crank out Model-Ts.
Too bad we don’t use real horsepower as our primary mode of transportation anymore. I have extensive knowledge on the subject due to my vast collection of regency romance novels, and every girl worth her salt knows that the best way to seduce a duke is in a carriage. Minivans have denied too many ladies ascension to royalty.
Seriously though, what good is a job if it doesn’t provide something that people want or need? Once cars came around, people decided that they’d rather deal with oil fumes than equine defecation fumes (that’s fancy-talk for stinky horse poop). Is that so wrong? Did anyone complain about the automobile industry causing Buggies-R-Us to declare bankruptcy?
Or did they just say, That is such a better way to do things! Yay innovation!
Fact of the matter is that Amazon and its Kindle, Apple and its iPad, Netflix, and many other companies have found a way of providing books, movies, and music in a way that Americans like better than the way Borders did it.
New technology does kill old technology. It’s why we need transferable skills on our resumes. Skills like salesmanship. There is absolutely no reason why the great salesclerks at Borders could not go get a job peddling for another company. Maybe even pitching iPads to potential buyers at an Apple store.
Image via meedanphotos/Flickr
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Comments (10)
For me, Ithink real books are better. And libraries.
I still prefer books. I stare at a screen too long and my eyes hurt. I like to go to the library or the bookstore and browse the stacks, read covers and pages of books, etc. I use Amazon plenty, to find similar authors, to find stuff from favorite authors that my local library might not have. I use Amazon, too, because the nearest bookstore is an hour away, and it's cheaper to buy from Amazon.
I don't see books going the way of the buggy just yet, considering that the economy is in the toilet and shows no sign of recovery - pretty soon we won't be able to afford those pretty little tablets, or the electricity to power them. And then we'll be happy to have our old paper books and the candles to read them by.
You hit the nail on the head, Jenny. Awesome post.
Since when did progress slow or stop in the interest of quelling obsolescence? Adapt or die. (Figuratively speaking, of course.)
I do believe that physical books will become obsolete in the next decade or so, and I'm not at all happy about it. My first job was in a used bookstore & coffee shop. I still adore the smell of aged books and coffee, the sound of paper pages turning, and the thrill of finding a gem in the stacks and sitting down to read it while sipping coffee. Few things beat that experience.
I'll fight against getting any form of e-reader as long as I can.
My family has an iPad but I don't believe we'll be phasing out our regular books any time soon. For one, my 3.5 year old loves the feel of turning pages when it's time for a bedtime story, or even just at random times throughout the day you can catch her looking through her bboks. And she is very proficient with the iPad, too. My husband and I are both big readers but I have yet to read any books on the iPad, I much prefer the weight and feel of a book in my hands. I don't believe my husband has read any books on it either.....
It makes me sad to think that books may become obsolete but I can't say that I'm surprised. And really, think about how much good it could do for the environment if we don't have to cut down so many trees for paper production. Just a thought.
I still prefer books too
Some schools from US lend their students money so they could buy ipads. Students have to pay 20 bucks a month for that ipad, they say it is easier to learn and make projects on an ipad. I read a lot of books, I LOVE to read, but ipads give me no satisfaction, it`s like I am reading a blog, not a book wrote by Shakespeare or Coelho. Borders could contact some peo companies, they might have an idea how to "revive" this trend that is disappearing due to this new technology era.