foknewschannelFok News Channel. No, that's not a typo. The site foknewschannel.com is Keith Olbermann's new, not-for-profit blog, which launched yesterday. Obviously a play on Fox News, of which Olbermann, a former MSNBC host, is most definitely not a fan, FOK actually has another meaning according to the site:

Three-time Murrow-Award Winner Keith Olbermann is the 'K' in 'Friends Of Keith' and 'Friends Of Keith' is the FOK in the not-for-profit FOKNewsChannel.

The site launched with three blog posts: The First Guess (commentary on Wisconsin and unions); Snappy Answers to Stupid Headlines (snarky fun); and The Worst Persons of the Day (Representative Paul Broun won the honor on Friday). While the blog is super simple now, Olbermann promises that new high tech things (like videos -- woo hoo!) are on the way.

Before he launched the blog, Olbermann started a satirical FOK News Channel twitter feed featuring the same logo. It remains to be seen if FOK News will also be related to his new show at Current TV, but I have to say: Please, God, no!

Keith Olbermann should have thought a little more about his long-term branding.

While cutesy and kind of funny for, oh, about a second, I think it was best left a joke on an isolated twitter account that shouldn't have been carried over onto his new blog. I don't think much of Fox News and its "fair and balanced" reporting and I try to avoid it at all costs. While I'm interested in what Keith has to say, that big red, white, and blue FOK News logo sitting there staring me in the face just rubs me the wrong way. It's an unpleasant reminder of something I'm trying to avoid.

The only upside to the whole thing? A bad typist trying to get to Fox News could land on FOK News -- and might actually learn a thing or two about what's really going on in the world.

I'll bet Rupert Murdoch is wishing he bought up all those misspelled URLS right about now.

What do you think of Keith Olbermann's FOK News Channel name and logo?