The Palins are just like any other American family. They dog-sled together; they fish together; they register for trademarks together.
Sarah Palin and her daughter, Bristol, have filed applications with the United States Patent and Trademark Office to trademark their names, Sarah Palin and Bristol Palin.
It makes perfect sense, of course. Between the two of them, they are some of the busiest ladies around with book deals, reality television shows, and speaking engagements galore. On its face, trademarking might seem like the act of a narcissist. But really they're doing a smart thing here -- protecting the brand they have worked so hard to build by trademarking their names.
But the move has an unintended consequence that some liberals are all too happy to have picked up on and many conservatives are trying to ignore ...
The move to trademark signals to some that Palin does not intend to run for President in 2012. That's simply because, at least according to the trademark attorneys interviewed by Politics Daily, it's rare for politicians to file such forms.
People like Mike Huckabee, Tim Pawlenty, and Mitt Romney, who are expected to run in 2012, don't show any pending applications. Even Barack Obama hasn't registered for a trademark! Maybe that's because, when it comes to public officials, pretty much the only thing a trademark can protect against is preventing others from selling unapproved merchandise or memorabilia.
Now, celebrities, on the other hand, trademark themselves all the time in an effort to stop others from cashing in on their name or use it inappropriately. The Palins find themselves in the good company of other stars like Jamie Oliver, Van Morrison, and Jersey Shore's J-Woww, who have tried -- some successfully! -- to trademark their distinctive names.
While the Palins' move to register for trademarks might cement their status as celebrities, it does little to impress anyone in politics. In other words, it's business as usual for this family.
Do you think trademarking their names is a smart move for Sarah and Bristol Palin?
Image via sskennel/Flickr