Gap New Logo Fail and Other Product Flops


The new Gap logo is a major miss and we can chalk it up to the power of the people.

Just one week after the new design was unveiled, the popular store announced via Facebook that the classic was the way to go.

We've heard loud and clear that you don't like the new logo, the company said. We've learned a lot from the feedback.

We all know April will be happy!

It truly does show the power of the Internet age to influence big corporate decision, but why were people so upset about the logo?

We all love our classics. Think of all the "new and updated" products that have failed over the years:

  • The New Dora: In 2009, the makers of Dora the Explorer rolled out a new doll that majorly flopped. The cutsie cartoon character was updated to look "tween," but many parents complained that she was "trampy" and awful and too adult. She stuck around, but many parents are not fans.
  • New Coke: In 1985, Coca-Cola unveiled a reformulation that the general public hated. It has gone down in history as one of the biggest marketing flops of all time.
  • Crystal Pepsi: In 1992, PepsiCo. unveiled Crystal Pepsi, which basically failed in the US market and was taken off the market by 1993.
  • Maxwell House Ready-to-Drink Coffee: Maxwell House ready-to-drink coffee seemed exciting, but it couldn't be microwaved in its original container, which basically meant that customers poured the coffee into their cups and microwaved it themselves, thus negating any "convenience" it might have offered.
  • The New Strawberry Shortcake: Strawberry Shortcake, that popular scented doll of the 1980s, really took off, but in 2006, the innocent doll with the red yarn hair got a makeover that made her both trendy and slightly more fashionable. The public balked and she quickly failed.

What new products and logos have you disliked in recent years?


media, technology, corporations


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LadyJ... LadyJessica4715

I couldn't believe that our nation had an uproar over a lousy logo.

I mean really now.

Is it THAT freakin' important to people to air their dislike for a logo so much that it makes the news?

What the hell is this country coming to?

If these same people that got their panties in a twist over this could bitch and moan about some of the policies in Washington, then MAYBE their efforts would be more appreciated.

LongH... LongHornMomma

Oh man! The new Polly Pockets that aren't even cool at all and the newish My Little Pony, Seriously, hold one of each pony in your hand and you will tell the difference in construction right away. Grr.

nonmember avatar Lee Cochran

The SyFy logo is still a flop to me as well as changing WWF to WWE. I also remember Pepsi Blue not doing so hot.

nonmember avatar sakusha

WWF didn't have a choice - the World Wildlife Fund made them change their acronym.

Glenn Davey

I REALLY wish articles like this would attach photos or more links for each of their listed examples. It's the web, folks. It's a hypertext linking medium, and it has been forever. Please stop writing like it's a print magazine and give us some real content with links!

Angel... Angelgirl25

the new strawberry shortcake flopped? hmm, guess we didnt' get the memo here cuz it's still ALL over the shelves at my local Walmart lol

Aemelia Aemelia

New Coke HAHA That was what Coca Cola did when they wanted to change from using real sugar to HFCS.  They knew it would flop and when they brought back Classic Coke it was with one major change....HFCS.  It was all a marketing gimmick to change the formula.  If they had changed straight over people would have noticed and complained.

paren... parentalrights1

I'm so glad they changed their mind about the logo. I thought I was going to die if they did that. I totally would have never shopped there again to ease my depression.

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