Gap Logo Worst Re-Branding Since New Coke

new gap logoThis is the new logo of Gap, ladies and gentlemen. Does it inspire? No? You're not filled with a sense of youthful energy that makes you want to turn cartwheels in striped sweaters? Oh wait, that campaign was soooo late '90s/early '00s. Which is exactly where the new Gap logo belongs. Can we get a time machine?

If you think the Gap abandoned a classic for a hastily generated box + Helvetica, you're not alone.

In fact, so many negative comments have been aimed at the oil company-esque logo the President of Gap released a statement inviting people to create a new logo.

Which has angered the masses even more than this antiseptic piece of poo.


A few people have answered the crowd sourcing call, but more are refusing to show the goods without pay, given how much work goes into design.

Others have created cool new Gap logos, but we can't show it here, because we didn't pay for it.

But my favorite Facebook comment and logo came from designer Roberto Barazzuol. He's an Italian designer who created an iconic logo in the 1980s and is still kicking. Barazzuol would be happy to take another shot at the Gap logo. After all, he's done it before -- and it's my pick of the litter. Here 'tis:

gap logo

Now, doesn't that give you the sense of home? Where you can get comfort, style, sexiness all tied up in one affordable package? I thought so.

What do you think of the new Gap logo?


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