Gap Logo Worst Re-Branding Since New Coke


new gap logoThis is the new logo of Gap, ladies and gentlemen. Does it inspire? No? You're not filled with a sense of youthful energy that makes you want to turn cartwheels in striped sweaters? Oh wait, that campaign was soooo late '90s/early '00s. Which is exactly where the new Gap logo belongs. Can we get a time machine?

If you think the Gap abandoned a classic for a hastily generated box + Helvetica, you're not alone.

In fact, so many negative comments have been aimed at the oil company-esque logo the President of Gap released a statement inviting people to create a new logo.

Which has angered the masses even more than this antiseptic piece of poo.

A few people have answered the crowd sourcing call, but more are refusing to show the goods without pay, given how much work goes into design.

Others have created cool new Gap logos, but we can't show it here, because we didn't pay for it.

But my favorite Facebook comment and logo came from designer Roberto Barazzuol. He's an Italian designer who created an iconic logo in the 1980s and is still kicking. Barazzuol would be happy to take another shot at the Gap logo. After all, he's done it before -- and it's my pick of the litter. Here 'tis:

gap logo

Now, doesn't that give you the sense of home? Where you can get comfort, style, sexiness all tied up in one affordable package? I thought so.

What do you think of the new Gap logo?


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sstepph sstepph

Terrible logo. Why couldnt they just stick with the old one. Loved that one!

CherB... CherBearCM

Ummm it's dumb, I think even I could have done better and I'm not creative at all!


Its ugly !he old logo was so classic !

Heath... Heather60208

I have to be honest, when I saw this on the frontpage of yahoo I was appalled. Really, there are a lot more things to worry about in life then a logo....

nonmember avatar Kim

As someone who worked for web dev and ad agencies for several years, THIS IS BAD. Looks like it's what the marketing monkey for a client mocked up in her Windows Paint program to give poor direction to an agency. Where's Sal when you need him?!?

nonmember avatar Doug

Making more sense to the "Gay And Proud"

caitx... caitxrawks

I could have created that in Paint in 10 minutes. WTF aren't they paying me? Pffft.

nonmember avatar Michael

I'm pretty sure my 9 year old sister could make this in word

zava_t zava_t

It's terrible, but really who cares? 

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