It's dumb and it's blonde, but it's no joke. A company in Lithuania is developing an island resort to be run entirely by blondes.
According to the BBC, Olialia (pronounced ooh la la) plans to open the resort in Maldives, which will offer direct flights, staffed by blondes as well -- pilots included.
From the time you check in until the time you leave, you'll only see fair-haired females at the front desk, in the restaurants and cleaning the rooms.
The thought of such a resort is so baffling, I can't even wrap my own blonde brain around it. It brings to mind so many awful thoughts of master races and racial discrimination, it's hard to believe it would even be legal.
But Giedre Pukiene, Olialia's managing director who is, of course, blonde, says they don't discriminate and anyone is welcome to apply.
"But we find that when women with dark hair work here, they are surrounded by all these beautiful blondes, so eventually they end up going blonde too," she said.
Which doesn't make sense because if it's staffed by all blondes then wouldn't a dark-haired woman "ruin" that shtick in the days or weeks or however long it took before she became a blonde convert.
And what a message!
Pukiene says she wants to promote the smart, blonde women and all their abilities, but it's clear the abilities she's promoting don't take a lot of smarts. And all the sexist, stereotypes are portrayed full throttle in their marketing campaigns.
Not to mention, who is actually going to visit this resort? Bachelor parties and fraternity houses or droves of racist, sexist men? I can't imagine a lot of women making it their top destination desire.
It's not scheduled to open until 2015, so one can only hope this announcement is a bit of a media ploy to garner some attention for the company, which also has its blonde brains in the music, food and computer software industries.
Because truly it's the dumbest blonde joke (of an idea) I've ever heard.
Would you ever vacation at an all-blonde resort? What do you think of the concept?
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