Perhaps M.A.C. and Rodarte cosmetics were a little hasty in its planned release of the Juarez cosmetic line, inspired by the name of the Mexican border town that is more famous for exploiting and abusing women and girls than its style or color palette.
Yeah, so the companies should have done a little research first. And good for them for apologizing (groveling?) to the people of Mexico and specifically the women and girls of Juarez, who are raped, murdered, and exploited endlessly with little response from the law.
But I'll give them this ... they made me aware of a social problem that up to now I'd been clueless about. I'd never heard of Juarez, never watched the movie with Jennifer Lopez. I'll bet I'm not alone.
So maybe naming a line of cosmetics after a place, cause, or issue that needs more attention is actually a very good marketing and awareness building strategy after all. Maybe MAC should reconsider its decision to halt the release of its ethereal and feminine Juarez Fall 2010 line, which was due out in stores on September 15 before they decided to just scrap it and try to save face.
I love the concept -- ghostly, zombie type tones of grey, blue, copper, and beige. I love that neutral, frosty look on me, and it sounds perfect for fall, not to mention a Twilight movie. And -- I don't know if this was part of M.A.C./Rodarte's plan all along, I kind of doubt it now -- but that color palette seems a pretty spot-on symbolic representation of the situation in Juarez.
An array of bright corals, purples, and pinks ... now that would be wrong and insulting, a mockery of the tragedies that happen there. But all these frosty tones of nail polish, lipstick, and eye shadow with names like "Factory" and "Ghost Town" say bleak and hopeless. Not a message a lot of women would hope to convey on their job interview or first date, but pretty darn accurate considering Juarez is often referred to as the "serial killer's playground."
Even without this major online PR disaster, started by a blogger at The Frisky who got the ball rolling with a furious post, I'd be more inclined to look up the meaning behind a tube of something called "Ghost Town" or "Juarez" a lot more than I would a tube of "Sunshine Pink."
I highly doubt M.A.C./Rodarte or any other makeup company is going to take my advice. They want to get out of this as soon as they can. Make some sizable donations, lesson learned, move forward .... But you have to admit a lot more people are googling and talking about Juarez today.
Image via M.A.C. Cosmetics