Want to attract women to your store? Home Depot has the perfect idea: Simply treat them like toddlers!
The home improvement giant is attempting to lure female customers by simplifying its store aisles. The new "improvements" will include the addition of a variety of products from Martha Stewart Living, which are labeled with matching icons (like moons and stars) to alert women as to which items coordinate together. Oooooh, I love shapes!
And, if the shapes weren't enough, then there's always new female-friendly paint colors: Nothing screams estrogen quite like choose between "Cornbread" and "Bay Leaf." Simply delicious! I WANT TO EAT MY WALLS!
This new idea angers me to no end. Why? Just last weekend, I went to the home store to buy carpet, caulk, and a TV stand -- none of which had these fancy shmancy symbols on them. Yet, I still made it out of there all in one piece.
So, Home Depot, you and your "woman friendly" new way of things can go shove it.