Full disclosure time! I am not a cat person. Mostly because I am allergic to them, and any time I go near them, I become a sniffy, puffy, sneezy, red-eyed, swollen, disgusting mess, which is as attractive as it sounds. But that doesn't mean I don't appreciate a really cute cat video. And Bulk Cat Litter Warehouse has come out with a seriously adorable, rather ingenious ad to get cat owners to pay attention to their flyers.
Just print those direct mail flyers on catnip paper, obviously!
And the results are fantastic. Cats couldn't get enough of the ads, which forced their owners to take a look at the flyers. Brilliant, right? Slow clap, all around.