If any major retailer shows just how out of control the phenomenon known as "extreme couponing" has gotten, it's J.C. Penney. In the first quarter of this year alone, the store reported losing a whopping $55 million, all because of couponing moms.
And it wasn't highly discounted coupons that were to blame for the drastic drop in sales. Nope. It was the fact that in February, J.C. Penney announced its plans to get rid of coupons for good. But unfortunately, they also managed to get rid of deal-seeking moms altogether as well.
Even though they lowered their prices by as much as 40 percent when they ditched the coupons, basically eliminating the need for them altogether, moms still went elsewhere to shop. If anything, their exit only helps to prove what a huge addiction shopping with coupons can be. Extreme couponing moms don't care about the price tag -- it's all about the thrill of seeing additional money taken off at the register.
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It's the financial equivalent of being stuck between a rock and a hard place: How can you build your family's savings when you're barely making ends meet as it is? Or when you're struggling to get out of debt?



I hate it when I get to the store -- like the Carter's outlet near me -- and find that I had to have signed up for their email updates to get a discount. Of course, being a frugal consumer (read: cheap bee-yotch), I am happy to take 10 minutes to step away from the register, sign up for the emails using my smartphone, and present my coupon like I'd planned to do that all along. 

So I couldn't help noticing today: There's an
Are you one of those people who is obsessed with saving as much money as you can at supermarkets and grocery stores by clipping coupons? If so, then you may not be too happy after hearing that some larger retailers such as Walmart, Target, Kroger, and Rite-Aid have wised up to the phenomenon know as "extreme couponing," and they are