This Is Not a Drill: Chip & Joanna Gaines Are Dropping a Major Collaboration With Target

chip and joanna gaines
Home decor may never be the same, now that Fixer Upper stars Chip and Joanna Gaines are slated to drop an exclusive home and lifestyle collection with your go-to store, Target. (Yeah, we didn't think Target could get any better either.) 

  • Called Hearth & Hand With Magnolia, the collection will be available for your wild purchasing needs on November 5 (just in time for the holidays).

    "The collection reflects a modern take on Magnolia's signature aesthetic with modern, classic, industrial and vintage touches," according to a Target press release

    "Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat," Mark Tritton, executive vice president and chief merchandising officer of Target, said in the press release. "That's the magic of Target, and we can't wait for our guests to enjoy this collection for years to come."

    We couldn't agree more.

    More from CafeMom: Chip & Joanna Gaines's Magazine Is the Best Possible News for Our #HouseGoals

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  • Over 300 items will be available in the collection, and will refresh multiple times throughout the years.

    This is the first time Magnolia, aka the Gaineses' brand, is working with a retailer to design and create new products.

    We should expect tabletop, home decor, and holiday gifts in neutral colors, rich textures, and clean lines -- you know, what Magnolia does best.

  • Items will range from $0.99 to $129.99, with most averaging around $29.99.

    "Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined," Joanna Gaines said in a statement.
  • This is about to be one beautiful holiday season, thanks to this home-improvement power couple.

    "At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality," Gaines said. "We want to create spaces that families want to gather in."

    We can definitely get down with that. Everyone, add this collection to your wish lists! 

family room holiday decorating housewares