An Open Letter to Facebook: We're Over If You Make Me Watch Your Ads

Dear Facebook,

I think it might be time for us to break up. You have pushed me too far this time. I was willing to deal with your ever-shifting privacy policies, not to mention all the annoying users that use you. Heck, I even stuck with you through the Farmville days.

But it seems as though you’ve crossed over to the dark side, Facebook. This week, you announced that beginning Thursday, users can expect automatic video ads to pop up in their newsfeeds on both the web and our smartphones.


What were you thinking? Don’t you know that automatic video ads are the bane of the Internet existence? Why would you do this to us?

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Of course you say that these ads won’t have sound, but what happens when a company offers you more money to toggle that volume switch on? After all, isn’t that why you’re doing this -- the money?

Rumor on the street (and by street, I mean The Wall Street Journal) is that you’re planning to “charge $2 million a day to let advertisers reach the full Facebook audience of adults ages 18 to 54.”

You’ve sold us out, Facebook. You’re messing with my bandwidth. I know you say the ads won’t play unless I’m connected to WiFI, but what about if I have a zillion browser tabs open? I’m a girl, mmmkay, and I’m totally going to go back and read that thing I opened last week. And your ads are just going to make my computer freeze.

Don’t make me close Tweetdeck for you, Facebook. You knew this was an open social media relationship when I signed on. I’m still sorry about MySpace, but hey, it was good for me at the time. You can’t think that just because of that tawdry fling I’d be willing to forgive you anything and everything?

Lose the video ads, Facebook. Or you’re going to lose me.

Are you annoyed by automatic video ads?


Image via SimonQ/Flickr

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