Home Depot Dumbs Down to Attract Women

Want to attract women to your store? Home Depot has the perfect idea: Simply treat them like toddlers!

The home improvement giant is attempting to lure female customers by simplifying its store aisles. The new "improvements" will include the addition of a variety of products from Martha Stewart Living, which are labeled with matching icons (like moons and stars) to alert women as to which items coordinate together. Oooooh, I love shapes!

And, if the shapes weren't enough, then there's always new female-friendly paint colors: Nothing screams estrogen quite like choose between "Cornbread" and "Bay Leaf." Simply delicious! I WANT TO EAT MY WALLS!

This new idea angers me to no end. Why? Just last weekend, I went to the home store to buy carpet, caulk, and a TV stand -- none of which had these fancy shmancy symbols on them. Yet, I still made it out of there all in one piece.

So, Home Depot, you and your "woman friendly" new way of things can go shove it.


I don't know about you, fellow ladies, but I absolutely love home construction. In fact, my boyfriend stared at me in awe last weekend as I put together that TV stand without any help. I jump at the chance to put a paint brush in fresh paint and would love nothing more than hammering up a shelving unit and finding that it's indeed level, with my level ... that belongs in my very own tool box.

Home Depot's "dumbed down" version of home improvement items makes me feel like they don't think I can do it; and it makes me want to prove every single last executive wrong. What ... are we not "man enough" to access the home-goods warehouse like our male counterparts? Because I wear a D cup bra and have an obsession with Boxom mascara, does that mean I can't pick out my own flooring or a ceiling fan without someone telling me which ones "go together?"

Seriously, give me a break.

What do you think about Home Depot's new feminine approach?

Image via jronaldlee/Flickr

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