Mom Instinct Almost Sabotages $10K iTunes Prize

Lucky mom Gail Davis got offered $10,000 on the phone. But unlike most telemarketers, this $10,000 phone call came from Apple's Eddy Cue, Vice President of iTunes, after her teen daughters purchased the 10 billionth app download from the iTunes store. When she heard the offer, she politely said, "Thank you very much, I'm not interested," and hung up.

Well, you can't blame her, can you?


The call (which was real!) was completely unexpected, and received by a woman who had absolutely no clue her daughters had bought the apps. With two teen girls, whose lie-o-meter wouldn't be on full signal? Not to mention, wouldn't this be anyone's automatic telemarketer response? We're so often blinded by telemarketers calling at the most inconvenient time of day that our ears go on auto-mute as soon as we see that unknown number on our caller ID. Now that I think about it, I would have been extremely skeptical about the offer, and most likely done the same thing.

However -- maybe it's time for you to get in sync with the latest technology Gail. Because let's be serious, it's not every day someone calls you up offering you a $10,000 gift card. For starters, let me show you some of the more surprising things (besides just music) that you can buy with $10,000 at the iTunes store:

1. TV seasons: It's only $21.99 to get the newest episodes of Jersey Shore on your computer and $24.99 to keep up with Kim and Kourtney Kardashian on their new reality show. With $10,000, you could buy 400 seasons of the Kardash sisters for you and all of your closest friends! Totally kool!

2. An education: This may be my absolutely favorite thing about iTunes. iTunesU gives users a chance to access some of the world's best thinkers with the click of a mouse (or track pad). From lectures at Stanford to guest speakers at American University, an entire world of knowledge is just one easy download away. The only "problem"? Well, these are all actually free. So I guess, erm, we'll have to keep brainstorming ways to spend the funds. Moving on ...

3. iTunes top 200 ... 50 times: Let's be real here, it's always nice to keep your music library up to date. And if you indeed DO have $10K, then you've earned a song ... or 10,000. Gail can buy the top 200 once a month, and be a hip and happening mom to her 14- and 17-year-old daughters. And of course, that's without counting songs that have solidified the spot for over a month. I'd say she'll be downloading the hottest tracks for at least 4 years.

4. Apps: Well, duh. I know. Gail's 10 billionth app download was called "Angry Birds," the store's most popular game that only costs 99 cents. For $10,000, Gail and her family can invest in some money managing applications, like BudgetNote ($1.99) or Managing Your Money for All Ages ($0.99).

5. Audiobooks: For the person on the go, sure -- they're great. But unless you have some extra cash lying around, the real hard cover may be a better investment. If you're splurging (and she will be), some personal favorites include Dear John ($11.95), Eat, Pray, Love ($20.95), and The Girl With the Dragon Tattoo ($29.95).

Don't fret. Lucky for Gail, she was able to get back in contact with Apple and claim her prize. She told Apple fan site, Cult of Mac, that she would have never lived it down if she didn't:

The more I thought about it, the more I realized it was a genuine call. The girls were getting quite tense. They never would have forgiven me. They would have held it against me for all eternity.

I completely understand girls. I really do. But alas, you really can't blame her for not knowing any better. At least there's nothing to worry about anymore. Well, besides what exactly to buy first. Happy spending!

What would you do if you won a $10,000 iTunes gift card?

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