When it comes to raising awareness about the perniciousness of Breast Cancer, it can be hard to make a meaningful impact. A new campaign inspired by the late, great Chrissy Amphlett, lead singer of The Davinyls. has managed to break through in a refreshing, new, and hopefully effective way.
The band is perhaps the most famous for their song, I Touch Myself. You know it, you've heard it, and if you're my age, you've frantically turned the radio station away from it when your mom got back in the car.
Chrissy herself died of breast cancer last year. Spreading the word about the importance of self-examinations was something she thought was crucial. Now, a year later, her legacy is making major change.