Women have spoken, and we want companies trying to sell us pantyliners and tampons to start speaking more realistically! Enough of this Ana Steele "down there" insanity! How about some "vagina" with a side of "discharge"? Oh, I'm sorry, are those words too much? That's what some viewers are saying after seeing a new commercial for Carefree pantyliners, which just recently aired for the first time in New Zealand.
The ad features a nude spokeswoman, covered up by some lovely floaty white flowers (typical), actually discussing how the discharge we get around the middle of our cycles, or ovulation, is healthy and natural! OMG. And guess what? She even says it comes out of our ... vaginas! Not our "hoo-ha," "lady garden," or other ambiguous or borderline-derogatory term. Whoohoo!
Clearly, venturing into usually hush-hush territory like this was a bold, but also highly orchestrated move ...