...At least, that's what the McDonald's Olympic-themed advertising campaign is cramming down our throats. If you've been watching the Winter Olympics, you know what I'm talking about. The commercials are impossible to miss—trim, healthy-looking people, decked out in ski jackets and snow goggles, gulping down McDonald's Meal Number 4 before hitting the slopes.
After I eat a Big Mac and fries, all I want to do is lay on the couch and wait for my blood sugar to stabilize. That's why I find it infuriating that McDonald's is trying to convince us that Olympic athletes, who are at the pinnacle of health and fitness, would ever, EVER incorporate its products into their diet.
In fact, McDonald's should win the gold medal in misleading advertising. Take, for example, its ad for Sweet Chili Dipping Sauce. In promoting the new sauce, McDonald's make the following claim:
"[It's] the very same sauce enjoyed at the Olympic village. So, now you don't have to be an Olympic athlete to eat like one."
Yes, that sauce may be available at locations in the Olympic village, but I'm pretty certain that unless the athletes need dipping sauce for their oatmeal, protein smoothies, whole wheat pasta, and lean protein, they're probably not partaking in that product. Tricky, tricky, McDonald's. But you can't fool me. (And, no, Chicken McNuggets are not "lean.")
Or, the ad with the coach consoling his kid's hockey team, which has just lost a match:
"Guys, we came up a little short today...I'm proud of you. You played with heart. You played like Olympians, so today we eat like Olympians."
And then the voice-over continues, spewing falsehoods right and left:
"Golden juicy chicken McNuggets, a favorite of athletes at the Olympic winter games."
McNuggets may be a favorite of Olympians. But to insinuate that the athletes are eating them around the time of their competition and training is a big, fat, juicy McLie.
Olympic athletes eat healthy, well-balanced, clean meals four to six times a day. And anyone that claims otherwise, especially to promote a product, is a murderer of the truth. Find me a nutritionist who claims that processed, fried food is a regular part of a serious athlete's training regiment, and I'll be pulling up at the next drive-thru STAT.
But until then, I'm DVRing the Olympics and fast-forwarding through this blatant trickery and deception.
Do you think the McDonald's Olympic ads are misleading?