Here's a Lightbulb Moment, Weight Watchers -- You Don't Need to Be a Certain Weight to Enjoy Sex

Weight Watchers has a simple and easy way for you to feel comfortable about having sex in your big, fat body -- a "mood" light that makes it, you know, darker. Because until you turn yourself over to their diet plan, there's no way you could possibly be having sex, right? This new Weight Watchers ad that tells fat women that only when you've dieted are you desirable is oh-so-very wrong.

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Bridie Jabour from the Guardian Australia tweeted an image of the Weight Watchers pitch sent to her, which comes with a tricked-out lightbulb.

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It starts out okay.

"Let's be honest for a minute, sex is pretty darn fantastic," the message reads.

Yes, go on...

But if you've ever felt self-conscious in the sack you're not alone--we've heard that more than half of women have avoided sex because they were worried about how they look.

This globe is a 'mood light' designed to give you a little boost in the bedroom (a PG sex toy, if you will).

We hope it helps you start seeing yourself in a new light -- to love how you look and love how you feel.

I'm gonna have to stop you there, Weight Watchers. I mean, this is pretty unbelievable. What's the next part of the campaign? Will there be fancy bags to put over our heads to cover our wrinkles so our partner won't be subjected to crow's feet and smile lines?

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Here's the tweet:

The campaign is part of a new "Weight Watchers Black" intitiative, which includes elements of diet, exercise, and personal coaching to "help you love sex," according to Mashable.

But it's my duty as a fat lady working on her weight to let Weight Watchers know its message is all kinds of wrong.

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Fat chicks love us some sex. We throw our big, sweaty bodies all around -- lights off OR on -- and, despite the fact that our bodies are generally frowned upon around tables where marketing campaigns are decided, they're functional, fabulous, and the vessel in which we experience the world.

We allow ourselves joy and pleasure. We want cute clothes. We deserve love. We deserve sex. Good sex. In the brightest light imaginable.

And you want to know another little secret? Fat women have men that adore them and think they're beautiful. Fat women have men that tell them "I think you're perfect" on the reg and want to get a peek at our big fat booties whenever they can.

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I'm going to go ahead and assume you all over at Weight Watchers didn't know that.

Because after the company started receiving backlash about the campaign, senior marketing manager for Weight Watchers Rebecca Melville said in an interview that there were "mistakes," which sounds good. But she thought the mistake was that the launch "fueled the conversation without context."

Another bigwig from Weight Watchers told Mashable that the campaign is based on a study that she says showed around 25 percent of Australian women are avoiding sex because they hate their bodies.

The irony is that no one over there considered that so many women hate their bodies because they're being fed a constant stream of garbage marketing messages that tell them how totally flawed and grody they are, and that their enemy in the bedroom is a lightbulb.

Instead of producing ad campaigns that read like they're straight out of an Amy Schumer sketch, perhaps Weight Watchers could talk to the women they want to sell stuff to, like, you know, real human people.

Trying to shame us into hating our bodies doesn't make us want to run to Weight Watchers -- it makes us think you're jerks. Worse yet, it perpetuates the body shaming that makes women feel bad about how they look in the first place.

That's a strategy that might have worked 20 years ago, but times are changing -- and have changed. The days of women being sold stuff at the expense of our own self-worth is over.

If we listened to every beauty, fashion, and two-bit diet ad, we'd literally never leave the house. We'd just sit around in moisturizing gloves and face masks plucking stray hairs, starving and trying to reach some magical level of perfection that doesn't even exist outside of photo studios and movie sets. 

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Today we have body-positive role models, who happen to also be actual models, like Tess Holliday and Ashley Graham. Even Khloe Kardashian's new denim line is focused on making clothes that fit all kinds of bodies. 

Women are tired of being treated like a problem to be fixed. And brands and retailers are just going to have to get used to the fact that our curvy bodies are here to stay.

Despite what we're told, women have figured out we're just going to have to live our lives in our imperfect bodies. The only thing we can control is how we react to people and brands telling us that we should hide out of shame instead.

So, Weight Watchers, here's a lightbulb moment for you. Women who might want to lose a few pounds don't need to have sex in the dark, dress in muumuus, or hate themselves or their bodies during the act. In fact, I think I speak for most of us when I say we're over it.

And maybe the next time you send out a cutesy campaign aimed at getting people to sign up for your diet plan, put a little more respect on it. Then we can talk.


 

Image via Weight Watchers Australia & New Zealand/YouTube

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