Oprah's New Weight Watchers Commercial Feels Like a Betrayal (VIDEO)

oprah winfreyAs far as well-respected celebrities go (and yes, they do exist), Oprah Winfrey has topped the list for quite some time. You could even say the uber-successful (but still somehow relatable) self-help guru who taught us how to "live our best life" has been considered beyond reproach. Until now, that is, when Oprah's new Weight Watchers ads are making some lifelong fans question her intentions -- and the whole weight loss market in general.


If you haven't seen the increasingly ubiquitous clip (Oprah's first Weight Watchers commercial since buying a reported 10 percent of the company and becoming a board member, adviser, and spokesperson), the ad features the former talk show host opening up about her past weight loss struggles and waxing rhapsodic about the potentially transformative powers of the program.  You can watch the clip in its entirety below, but here's the basic gist of Oprah's message:

Inside every overweight woman is a woman she knows she can be. Many times you look in the mirror and you don't even recognize your own self because you got lost -- buried -- in the weight that you carry.

Nothing you've ever been through is wasted, so every time I tried and failed, every time I tried again, and every time I tried again, has brought me to this most powerful moment to say, ‘If not now, when?'

I feel that way, and I know millions of other people feel that way. Are you ready? Let's do this together.

Pretty standard diet motivation speak, but to many fans, coming from Oprah it feels like a betrayal -- and it doesn't make much sense, either. First of all, it seems sort of odd (and kind of sad) that Oprah, with all her vast success and years of commitment to "authentic" living, still feels like the woman "she knows she can be" is buried inside of her somewhere. I mean, are we really buying this? Oprah told Ellen DeGeneres that she got involved with Weight Watchers only after losing 15 pounds on the program and that she truly believes in it, but it's worth noting that Oprah's initial investment of approximately $43 million doubled almost immediately. Then again, can Oprah -- a legit billionaire -- possibly need or want any more money than she already has? Is she buying planning on buying every single person in America a car?! (Damn, just checked under my seat -- nothing.) 

I would really love to believe that Oprah's Weight Watchers involvement, which is apparently pretty much saving the once-struggling company, comes from a place of sincerity. Of authenticity, if you will. I would love to believe that Weight Watchers is really helping Oprah to live her best life, and that she honestly believes it will help others to do the same. And maybe all that's true. But what I would love even more would be if Oprah took a nod from the perennially fabulous Carrie Fisher and thumbed her nose at the idea of women needing to look a certain way in order to be successful, or happy. I would love it if Oprah Winfrey did a commercial where she just sat on a throne eating grapes and said, "Guess what everybody? I'm a billionaire with a rewarding career, amazing friends, and the respect and admiration of millions of people and it doesn't matter what I weigh, how 'bout that?"

More from The Stir: Oprah's Latest Weight Loss Confession Is a Huge Slap in the Face to Her Fans 

But instead, we got a pro-diet commercial. And I guess it must be said that even Carrie Fisher buckled under the pressure and lost weight for The Force Awakens. So I guess no amount of money can buy self-acceptance, and all the praise in the world doesn't matter if you don't love yourself. But are weekly weigh-ins and counting points really the answer?

Decide for yourself:


Image via Weight Watchers UK/YouTube

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