U.K. online pharmacy Superdrug Online Doctors commissioned 18 graphic artists to Photoshop the same exact female form into a shape that their culture would find attractive. Their goal: "To better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world," according to their press release.
And they focused on female designers, because they wanted "a woman's view of what her culture finds attractive and to understand more about the pressures they face. However, in order to get entries from more countries, we accepted contributions from four men with the caveat that they first seek input from women and base their design changes on this feedback." Nice.
Here, those 18 submissions, which are eye-opening, to say the least. If one thing is for sure across the globe, it's that there's no such thing as one definition of gorgeous.
Image via onlinedoctor.superdrug.com; MJTH/shutterstock; aarrows/shutterstock