Major Breast Cancer Charity Partners With Company That CAUSES Breast Cancer

komen walk

Many of us are familiar with the Susan G. Komen foundation as one of the top sponsors of breast cancer fundraising events around the country, but two years ago, we learned where their values really lie when they got into a kerfuffle with Planned Parenthood. Now, they've managed find themselves in another "you have to be kidding me" moment by partnering with a company that actually is doing their part to not cure, but CAUSE breast cancer.

In honor of Breast Cancer Awareness month, fracking company Baker Hughes announced that they're donating $100K to support Komen for a year. (The deal is an extension of the company's annual sponsorship of the Komen Houston Race for the Cure.) Fracking, if you aren't familiar, is an oil/natural gas drilling process that releases carcinogenic chemicals into our public drinking supply. Brilliant!!


Baker Hughes said they plan to paint and distribute 1,000 pink drill bits worldwide, which will "serve as a reminder of the importance of supporting research, treatment, screening, and education to help find the cures for this disease, which claims a life every 60 seconds."


Hypocrisy at its finest, folks.

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Thankfully, Komen's already been called out big time for this insane move. Breast Cancer Action released a kick-butt, candid statement in response to the collabo:

Breast Cancer Action today thanked Susan G. Komen and Baker Hughes for partnering on the most ludicrous piece of pink sh*t they've seen all year -- 1,000 shiny pink drill bits. BCAction hailed this partnership as the most egregious example of "pinkwashing" they've ever seen and heartily lauded Komen and Baker Hughes for doing their bit to increase women's risk of breast cancer with their toxic fracking chemicals.     

BCAction commended Baker Hughes and Komen for their ingenious pinkwashing profit cycle, whereby Baker Hughes helps fuel breast cancer while Komen raises millions of dollars to try to cure it.

Can't think of a better response.

Breast Cancer Awareness month has been around long enough now that maybe just maybe we don't need to be made aware of the disease so much as we need to be made aware of misguided charities or corporations hijacking the month to push their disease-promoting agenda. Toxin-laden products or services are no less harmful just because they've decided to "go pink."

Fingers crossed most of us realize that and are ready to call groups like Komen and Baker Hughes out for being wolves trying to rock pink clothing.

What do you think we can do to stop pinkwashing and hypocrisy like this?


Image via Rick D'Elia/Corbis

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