New 'Viagra for Women' Completely Misses the Point

hot pink tabletsSex sells. It's one of the things people are most interested in and most insecure about, so they're willing to shell out to have the kind of sex life they think they should be having. Sad. But that doesn't mean businesses aren't above trying to turn a quick buck by playing on our insecurities. Take all the folks out there trying to be the first to market a successful "female Viagra." The way they keep taking stabs at it, and there's a new pill getting press every few months, I'm convinced they believe it's the Holy Grail of drugs. Too bad it's an altogether flawed concept.

But okay, let's give the latest shillers a listen.


Their herbal pill is called Lady Prelox, and it's being sold in the U.K. at Holland & Barrett. It's a pink pill (obviously) that contains an extract from a French pine bark called pycnogenol, which the manufacturers, Nord Pharma, claim "boosts libido and increases arousal in women" because it "encourages blood flow to the reproductive organs as well as the brain." Yawwwwn. This all based on a tiny study on 40 volunteers in their late 40s and early 50s and another group of women aged 37-45 who reported improvements in their sex lives after eight weeks.

Here's the thing ... Pycnogenol has been researched for erectile dysfunction and apparently "seems to take up to three months of treatment for significant improvement." As cool as that is, and that this is a natural, herbal-based supplement instead of something created in a lab, it's disheartening to see that yet again, drugmakers are acting like women and men are exactly the same when it comes to trouble in the bedroom. Like blood flow's the only thing inhibiting lady boners. Come on. It's not even the only thing inhibiting men from getting it on!

The reality of the matter is that especially for women, bolstering our libidos is much more complicated than popping any pill. It's emotionally-charged. We need less stress, more foreplay. More self-confidence, fewer messages that being comfortable with our sexuality makes us "bad" or "dirty." We need hormonal harmony at all stages of our lives, which is a delicate balancing act influenced by our lifestyles and diets and environments, among other things. 

Ultimately, more blood flow in our ladyparts wouldn't necessarily hurt our sex lives, but is it the ultimate solution? According to obstetrician and gynecologist Andy Heeps who spoke with The Telegraph:

Female sexual dysfunction is a complex area. There’s no single cause and so there’s no single magic bullet.

So please, Big Pharma, stop trying to invent one.

How do you feel about these constant attempts to create a female Viagra? Would you ever try something like that or do you think the issue is too complicated to be resolved by popping a pill?

Image via Amayzun/Flickr

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