Chocolate-flavored toothpaste sounds like something that only exists in the fictitious world of Willy Wonka, but it's actually soon to be a reality on store shelves come the first week of February! Crest is launching their new "Be" line, which aims to take the routine activity of brushing your teeth to a whole new, tasty, and transformative level.
Crest describes its Mint Chocolate Trek flavored toothpaste as "a rich, creamy cocoa flavor that provides an indulgent and decadent experience," explaining that "now consumers can explore outside their boundaries, arouse their senses, and energize their brushing routine like never before." Whoa, intense. 'Course the idea of toothpaste that tastes as good as candy has inspired a slew of funny, silly reactions.
Here, some of the "greatest hits" (so far) ...
"lol ... i'm game. mint chocolate is my favorite flavor. ice cream, gum, cocoa, cookies.. doesn't matter. why not toothpaste lmao." -CafeMom user TAG_Ur_It
"it'll be like brushing my teeth with Thin Mints every day. ... I hope." -CafeMom user TommyAbby
Mint-chocolate toothpaste? For the rest of us who dont like that combo, theyve now added dental hygiene to the mix http://t.co/E0lZHRZ3c9— Radio 965 Halifax (@Radio965Halifax) January 29, 2014
Have you been frustrated by the lack of chocolate in your toothpaste? Procter & Gamble may have the solution: http://t.co/5pZlYcEG17— WSJ Corporate Intel (@WSJCorpIntel) January 27, 2014
What are your thoughts on it?
Image via P&G