We all know smoking is dangerous for our health. So why do people smoke anyway? The answer is complicated. But that doesn't change one simple thing: Everyone who smokes should quit. And if scary photos of people dying and black lungs don't do the job, maybe this anti-smoking ad campaign will. It's not exactly new, but it's making the rounds again and spreading like wildfire for its radical approach. Instead of scaring us out of smoking, it disarms us with little kids.
We see children walking up to smoking adults and asking them for a light. The adults are shocked at the idea of a child smoking so they lecture the kids about how dangerous it is. And... I think you can see where they're going with this.
The kids end by handing the adults a slip of paper: "You worry about me. But why not about yourself? Reminding yourself is the most effective warning to help you quit." And then there's the number for a hotline the reader can call for help quitting. The adults read, look back up, and it's like you can see the light bulb glowing above their heads. Suddenly they get it.
That lecture they just delivered to that kid? Holy hypocrisy, they should take their own advice! You don't have to be a parent to see how powerful this message is. We hate to see a child start smoking -- but we should care just as much about our own health, too.
Do you think this ad is more effective in motivating people to quit smoking than the usual scare tactics?
Image via Ogilvy/YouTube