You've probably seen so many of them that you barely even recognize them anymore ... Diet ads, that is. We're probably being subconsciously brainwashed as we speak, because they're so pervasive! And thus, it seems one of the things Facebook is attempting to do right these days is to ban anything that might be a weight loss promotion being aimed at a really wide audience -- specifically one encompassing those under 18 years old. But now it seems they're under fire for trying to do just that ...
Marilyn McKenna of Washington State says the photo she posted of her fitting both of her legs inside one leg of a pair of her old pants was unjustly banned by Facebook. She claims that when the photo was removed, Facebook reportedly told her that it violated the site's policy by promoting "idealized physical appearances." Hmmm.
Sounds bizarre, right? Since when did Facebook get to be the body image police? Well, according to a Facebook rep who spoke with KING5, the pic was actually rejected because McKenna wanted to pay to "boost" and promote it on the site, helping it to reach a larger audience. As a result, Facebook saw the photo as an ad, and "Facebook’s terms require advertisers of weight loss and other adult products to limit the audience of their ads to people aged 18 and over." Makes sense.
McKenna's fighting on the grounds that it wasn't an ad, everything she does -- her blog, her website, her videos, etc. -- is all free. That's all well and good, but I could see why Facebook would've seen what she was doing as a diet promo, even if she's not really selling anything other than her own personal brand. And I for one feel that their attempt to regulate diet ads is to be applauded! Especially when it comes to content that could be reaching teens or tweens.
Not only is the web way too rife with them to begin with, but most are selling dangerous ideals and ridiculous promises. It's the reason the FTC has finally, thankfully begun cracking down on fad diet products like Sensa and HCG Diet for false advertising.
So, no, what McKenna was doing was nothing even close to trying to sell BS diet pills. She was just flaunting her own weight loss and trying to promote her personal agenda. She should be allowed to do so on Facebook. But can we blame the social network for jumping the gun here in an attempt to make sure she wasn't trying to peddle "1 weird tip to lose belly fat"? Not at all.
How do you feel about this woman's photo being taken down? Do you agree diet ads should be better regulated?