If it wasn't bad enough that Lululemon founder Chip Wilson blamed his company's faulty yoga pants on women's fat thighs, Salon.com has now unearthed an even crazier and more insensitive quote from back in 2009.
On a blog post the former CEO wrote about Lululemon's founding, Wilson blames breast cancer on women, too! I should forewarn you, before reading on, you must prepare to be incensed.
Here, the "world according to Chip":
Breast cancer also came into prominence in the 1990s. I suggest this was due to the number of cigarette-smoking Power Women who were on the pill (initial concentrations of hormones in the pill were very high) and taking on the stress previously left to men in the working world.
See what I mean?! This quote makes the argument that craptastically made yoga pants are all fat consumers' fault look like child's play!
Quick fact-check for ya, Chip:
- Breast cancer's been around and a problem for a LOT longer than 20-some years!
- Rates actually started to go down in the '90s.
- The combined oral contraceptive we're familiar with today was actually introduced in 1960, and low-dose versions were available in the '90s.
- Everyone smoked A LOT more prior to the '90s. (Hasn't this guy ever watched Mad Men?)
- And last but certainly not least, while stress definitely promotes all forms of disease, that's hardly a reason to blame independent, liberated, working women -- I'm sorry, "POWER WOMEN"?!?! -- for the disease.
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This is just ignorant and beyond the pale -- and seems to me like a reason to completely boycott the company. Who would want to patronize a business founded by a guy who believes and spews this misogynistic, wackadoo garbage? Looks like his pants aren't the only things we can see through! It looks like Chip Wilson never cared about promoting real wellness -- he's just in the business of business.
How do you feel about Chip Wilson's ideas on breast cancer?
Image via LUCAS JACKSON/Reuters/Corbis