After all the heat Lululemon's gotten for their recalled see-through yoga pants, you'd think their co-founder, Chip Wilson, would be bending over backwards to win back and win over customers, right? But no! In one fell swoop on Bloomberg TV's Street Smart yesterday, the company's chairman (who stepped down as CEO a while back) backtracked and delivered a completely outrageous, offensive "explanation" for complaints that the brand's yoga pants are too sheer and occasionally pilling. Sounds like in Wilson's humble opinion, some women are just too fat to wear Lululemon.
"Frankly some women's bodies just don't actually work for it," Wilson said. He continued, "They don't work for some women's bodies. It's really about the rubbing through the thighs, how much pressure is there over a period of time, how they much they use it."
You have GOT to be kidding us!
His wife, Shannon, who used to be the brand's chief designer, chimed in, seemingly trying to save the day, but basically just digging their grave even deeper. She offered:
[What people need to consider is] what's the use and what it's being up against. Are you sitting on a cement ground?
Cement ground? What the ...?! Because the women flashing everyone their undies and other, um, "parts" are all making a habit of doing yoga in their gym's parking lot!
It's obvious the pair realized they had gotten themselves in hot water, because when Bloomberg's Trish Regan sought clarification by asking, "Interesting, not every woman can wear a Lululemon yoga pant?" Chip replied, "No, I think they can. I just think it's how you use it."
Ha, Wilson's completely right: Any woman CAN wear a Lululemon pant! But his and Shannon's company line about "use" is completely wrong, as evidenced by photographs and complaints on the Lululemon website that show how certain garments are too sheer to begin with -- even on a woman who described herself as "5'4", 115, and not blessed with any sort of a booty." So to blame this on women who may have more curves, whose thighs rub together (gasp!) is outrageous.
Not to mention irresponsible. It's athletic wear companies' jobs to create garments that are as functional as they are fashionable. And that means for just about every woman, every body, and every logical "use." This design nightmare is their problem -- not women's. To keep denying that -- especially in an insulting way -- is only going to serve to outrage even more women than they already have.
Here's the clip on Bloomberg ...
How do you feel about Wilson blaming Lululemon's sheer pants problem on women's bodies?