Popular Store Makes It Clear Fat Women Shouldn’t Wear Its Clothes

abercrombie & Fitch adIf you’ve ever shopped at Abercrombie & Fitch, you know that they do not cater to the plus-sized adult. I don’t care how cool you think you are, ladies, if you wear over a size 10, Abercrombie & Fitch CEO Mike Jeffries does not want your business or even want you in his stores. You fat girls are bad for business. Simply stated, Jeffries doesn’t want overweight women wearing his label.

According to some comments he made recently about the brand, fat women will never be part of the "in" crowd. It’s not subtle and it’s fat-shaming, and Jeffries' comments are completely discriminatory and sizist. The kicker is that they do, in fact, offer XL sizes for the boys because a boy can wear a larger size and be athletically built -- like a football player -- but not girls. If you are over a size 10, you are obviously obese, end of story. I’m thinking a chubby girl may have dumped him sometime in the past.

Mr. Jeffries and Abercrombie & Fitch have every right to make their target market thin, beautiful, popular people. My gut reaction to this situation was to be completely outraged. How dare he be so bold as to say this horrible thing out loud? But that’s the thing. He only said what many retailers think. I worked in retail for my entire high school and college career and I remember how it usually went. We hired attractive people to attract other attractive people who wanted to be like them, wear the clothes they wore, be popular, be thin. Bottom line, you are not selling just a product or a brand, you are selling a lifestyle. Abercrombie & Fitch is selling a status.

My issue is how in-your-face he is about the whole thing, like he had no regard for those he was alienating because they are not his people. In his mind, they are worthless losers because if they weren’t, they would be thin, cool, and shopping in his store. This is discrimination, and worse, there is some "heavier" teen girl out there who wants to be popular and pretty and fit in, and his statements make that girl feel worthless.

His way of thinking is perpetuating the myth that happiness and thinness go hand in hand. They do not. If you are overweight to start with and slim down later, that only solves the issue of being overweight. It will not magically make you cool, popular, or pretty. You will still be who you were when you were overweight, only in new clothes. Wearing Abercrombie & Fitch of any size does not make you more attractive or better than everyone else. It just means you fit the clothes and your parents could afford them. And maybe, just maybe, you base your worth on the label in your clothing and not who you are -- and that is just plain sad.

What do you think about Mike Jeffries not wanting overweight women to shop at Abercrombie and Fitch?


Image via Abercrombie & Fitch

body image, obesity

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mamav... mamavaness

ok im 'skinny' i wear a size 1 but that's just so messed up and please abercrombie is not that cool. i mean maybe for 7th and 8th graders.



and that is 'sizist' lol

amnew... amnewlon8982

 am a size 4 and six months preupgnant but I have been heavy (size 20) and even though I am rail thin, his comments are way offensive.  I have an 8 yr old that may like their style one day but we will not be shopping there EVER!

fleur... fleurdelys3110

Why would grown women want to shop in a store for middle schoolers anyway?

Sweet... SweetCheekMama

The funny thing about this whole thing is that the only people I ever see in A&F clothing are overweight or REALLY trashy looking people.  People I see who are attractive (skinny or not) generally have enough style not to wear little cookie cutter suburban clothes in the first place.  If this guy is so concerned about his clientele he should try to actully hire people who can design unique clothing.

ruby_... ruby_jewel_04

What's funniest about this to me is the guy who said all that is hideous. He straight up got BEAT with the ugly sick.

Vegeta Vegeta

Although it's his business and he can say and market whatever he wants, despite the criticism he'll receive, he has that right. I just think it's hilarious that an old fat ugly (waaay too many plastic surgeries dude) man doesn't want ugly fat people in his stores. Also he apparently lives in a box, what with the "only thin hot people are popular" I'd say there's about an even amount of fat and skinny popular people (at my homeschool, college, jobs etc). And as someone earlier said, most people who wear Abercrombie arent attractive. I work in a mall and I hardly ever see anyone wearing those clothes.

tuffy... tuffymama

Those clothes are stupid. The salespeople are vapid. The stores smell bad. Grownass people don't need to be wearing that crap. As far as his nasty attitude? All the more reason to shop elsewhere. We can take our fat butts and fat wallets to an establishment that doesn't discriminate. NBD. It is a free country.

youth... youthfulsoul

Well then I guess it's a good thing they cater to teenagers since they are mostly not done growing by then and can still fit into those clothes. I don't even step foot anywhere near those stores and in fact move clear to the other side of the mall when I have to walk passed for fear of an asthma attack from the overwhelming stench of perfume contaminating the air within a 500 ft radius.

nonmember avatar Gretta

Clearly rather than fighting against the whole teenager social hierarchy battles, he has decided to cash in on it. A marketing stunt. It will probably work.

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