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Breast Cancer Survivor's Daughter Petitions Victoria's Secret to Make Mastectomy Bras

by Maressa Brown on January 17, 2013 at 10:01 PM

braAllana Maiden's mom is a brave breast cancer survivor who is 21 years cancer-free. And while Allana is inspired by her mom's "strength and hope," she's also upset for her, because she says, "It doesn't seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal." Such is the case not just for Allana's mom but for many breast cancer survivors and previvors who have undergone mastectomy surgery.

Seriously, you would think that by the year 2013 we would have so many beautiful bras -- and bathing suits -- for these women to choose from. But pickings are painfully slim. And that's why Allana created a petition on, asking Victoria's Secret to "show they care by helping breast cancer survivors feel beautiful with "Survivor" bras." Simply amazing! And wanna hear something even more amazing?

So far, Allana has 75,727 signatures. Wow. Apparently, there are plenty of people out there who agree with her and want to see Victoria's Secret step up to the plate on this.

And the case for them to couldn't be stronger. As Allana explains in the petition:

Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues. It doesn't help that they don't have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don't fit properly.

There's clearly a void here that needs to be filled, and as Allana points out, Victoria's Secret is the perfect company to address the issue, because they're nationwide, "the saleswomen are always helpful with fittings," and "the designs are beautiful." And it's not like they don't come out with specialty lines that go above and beyond their basic offerings all the time ... 

Fingers crossed those 75K+ signatures make VS -- or similar companies -- take note. Because if anyone deserves gogeous bras, it's breast cancer survivors and previvors like Allana's mom.

What do you think of this petition?


Image via Novita Estiti/Flickr

Filed Under: breasts, cancer, lingerie


  • bills...


    January 17, 2013 at 10:25 PM
    That would be wonderful. I would love to have a sexy bra that would help make my breast look even. I have one that is perky and one that looks like a puffed up pancake. This is very nice. But I don't have much hope the Victoria Secret would. They seem to me to be just for the women with perky fake breasts or perky little breasts. I remember when I was a 40ddd, the sales associate said that they didn't make sizes that big. I thought that when they had Victoria Secret "angels", that angels were suppose to be made in all shapes and sizes
  • ruby_...


    January 18, 2013 at 12:00 AM
    I think this would be awesome. My MIL has a double mastectomy, and has to order everything. There are no shops anywhere near her. I bet she'd love to go to a normal store and buy what she needs.
  • Juani...
    -- Facebook comment from

    Juanita Collier Spangler

    January 18, 2013 at 10:59 AM
    I think this would be fantastic. I go into VS with my daughter all the time because it is her favorite store. The salesladies are always asking to 'measure' me. When I ask if they have any mastectomy bra's they can fit me for, they back off like I have a contagious disease. I love their beautiful bras but have come to the conclusion that I am never going to be a VS lingerie customer. Never left that store feeling good about myself.
  • Cryst...
    -- Facebook comment from

    Crystal Weber

    January 18, 2013 at 11:04 AM
    I have wished for this for the past 3 years. After having a double mastectomy at only 30 years old, I still want to wear pretty bras, but it is impossible when you have had reconstruction surgery. We deal with our scars every single day. Sometimes we would just like to feel beautiful.
  • H's Mom
    -- Nonmember comment from

    H's Mom

    January 18, 2013 at 11:15 AM
    You know who does make a sexy mastectomy bra? Frederick's of Hollywood. There quality is better, sizing more extensive, and store more inclusive.
  • Lois...
    -- Facebook comment from

    Lois C Rea

    January 18, 2013 at 11:23 AM
    That would be wonderful. I'm dealing with a single mastectomy and soon reconstruction. Stretchy Genie bras are not comfortable but for now are all that fit with a tissue expander. Would love a beautiful bra when this is all done. Maybe one with a pink ribbon for October would be a start.
  • Shery...
    -- Facebook comment from

    Sheryl McCormick

    January 18, 2013 at 12:02 PM
    I am a breast cancer survivor. I had a double masectomy in 2010. Even though I had reconstruction surgery, I still would like to wear a pretty bra. I wore only Victoria Secret bras before my surgery and would love to have my pretty bras back that help give me cleavage again. Even with reconstruction that is something that is missing. I hope the petition works!
  • CPN322


    January 18, 2013 at 2:46 PM

    I signed. My godmother is a breast cancer survivor and unfortunately my paternal grandmother passed away from it before I was born. I'm just wondering if she tried to approach Victoria's Secret about the idea before making a petition. I don't see why they wouldn't find this idea to be brilliant.

  • Kathy...
    -- Facebook comment from

    Kathy Willis

    January 18, 2013 at 7:48 PM
    I am a breast cancer survivor who actually DOES buy beautiful bras from VS! My lovely daughter, who works for VS, finally talked me into letting her measure me and find a bra that I feel comfortable in with room for "Bob", my insert. We tried several different styles before finding the one that offers more coverage. Now instead of having to only buy (boring) post-mastectomy bras with a pocket in the cup, I am able to have a rainbow of beautiful bras that make me feel sexy! I would encourage any woman with a mastectomy to go to VS and get measured by the bra specialist. If you live near Tukwila, ask for Stephanie who can help you find a bra to accomodate your prosthesis. After all, I was her guinea pig :)
  • Donna...
    -- Facebook comment from

    Donna Balsamo Cardello

    January 18, 2013 at 9:00 PM
    As a 2 time survivor and recent bilateral mastectomy survivor, please someone create bras that actually can help us feel more like women again... even when i only had a lumpectomy, why hasn't anyone created the sexy bra with a fuller side??? is it all about models or will someone take on real women with this??
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