Too-Sexy Breast Cancer PSA Totally Misses the Point (VIDEO)

Is there such a thing as too sexy? (I mean, besides that one song.) Apparently the answer is yes -- at least if you're talking about a breast cancer public service announcement. Like the one from Chile that's currently getting people all hot and bothered, which is basically a video montage of buxom ladies from the neck down with the tagline: "If we like them so much, we should take care of them. Make a woman get a breast exam."

Okay, I get the concept here -- from a man's perspective, anyway. Hey, look, boobies! We like those! We don't want boobies to go away!! I'll give this one a C+ for effort, but that's all. Not because I think it's too sexy, but because it misses the point.


Here's the thing: The point of promoting breast cancer awareness isn't to save as many sets of anonymous hot boobs as possible, it's to save as many lives of the women who happen to be attached to those sets of boobs as possible. Which is obvious, of course -- so obvious that the people who who came up with the idea for that campaign probably figured they didn't have to make a point of saying so.

But I guess they should have, because this ad feels kind of sleazy -- particularly considering the very un-sexy, suffering-filled reality of breast cancer.

Do you think this breast cancer public service announcement is offensive?

Image via HuffingtonPost

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