Jessica Simpson's Big Weight Loss Reveal Is Even Better Than Expected (VIDEO)

Inspiring 14

jessica simpson weight watchers adAnyone who expected Jessica Simpson to offer up a "big reveal" of a slimmed-down bod when she made her official public debut yesterday needs a reality check. The new mom isn't quite there yet, and there's no reason she should have to be. As she noted to Katie Couric, she sees Weight Watchers as a lifestyle, and she's taking her weight loss journey one day at a time. I can't think of how her perspective could be any healthier or admirable than that!

Although lots of weight loss companies wait 'til their celeb spokesperson has made it to their goal weight (or almost to), Jess's first Weight Watchers ad debuted yesterday, and I'm betting the down-to-earth tack she takes in it will really resonate with a lot of women. Check it out ... 

Aww, Jess! Some critics are already slamming the ad for not living up to expectations. They lament that it doesn't even showcase Jess's weight loss so far (even though she says, "It's working!" and it's clear from her appearance in NYC this week that it is) and for being a little too casual -- goofy faces and all. But I absolutely LOVE it for those reasons! How many times have we seen the same ol' "I lost 60/80/100+ pounds on this weight loss system -- LOOK AT ME!" ad? (I'm looking at you, Nutrisystem/Jenny Craig/even previous Weight Watchers campaigns.) On the other hand, how often do we get to see the celeb spokesperson admit that they're still in the midst of their journey? Hear them admit to being a work in progress while inviting others along for the ride? Not as often as I think we'd like.

Hearing how she's still very much plugging away at eating right, tracking, hitting the gym -- and yeah, it's taking her a while to get to her ultimate goal -- makes it seem much more doable and realistic for other women. I'm sure Weight Watchers chose her initially, because she is relatable -- her dreams, goals, and choices could very well be in tune with yours and mine -- and you can see that in this ad. She's not just another celeb mommy touting her obviously amazing post-baby body on a pedestal. She's a celeb mommy on the same page as many of us, putting in the work every day to see results. How can we not appreciate that? Go Jess!

How do you feel about her new WW ad? Did it live up to your expectations?


Image via WeightWatchers/YouTube

celebrity diets, celebrities, celeb moms, weight loss, jessica simpson

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linzemae linzemae

I agree. Very humble. ANd could she be any more gorgeous?

nonmember avatar Michelle

Frankly, I thought it was a GENIUS marketing move, as people will be more curious as ever to see her when she HAS hit her goal. And yes, it is always refreshing to see someone in Hollywood not drop 50lbs of baby weight the minute they leave the hospital (sorry, Gisele...you are a disgrace to all procreating women out there). JESS, you are an inspiration...keep up the good work and congrats on your little girl!

banan... banana-bear

She doesn't really seem "there"....like present in the moment. I think she was on Xanax or something.

Tripl... TripleC14

She's so relatable...with her personal trainer, chef, child care, and not having to work...



She just seems lazy to me. I'd much rather see someone like Gisele (why is she a disgrace, cuz she works hard for the body she has???) or Jennifer Hudson.

nonmember avatar nicky

I wish I could get paid 4 mil for getting fat.

I'm tired of WW preying on new moms. Jessica didn't get fat because of pregnancy she got fat because she ate too much junk. After both of my pregnancies I was immediately down to pre preg weight and I'm a big boned girl and I like my food.

I hate this whole campaign.

nonmember avatar shelly

Did I miss something? I'll admit I don't keep up with all things Jessica Simpson, BUT...aren't they supposed to SHOW your weight loss in ads? I mean, all they show is her face! If she's so proud, why not show what she HAS lost? Lame. Someone gets paid 4 million dollars, to show her chubby face? Double lame.

nonmember avatar leslie

I think it's cool. Of course she has a personal chef, nanny, trainer, etc. But, she's still trying to lose weight 3 months later. What this says to me, is that accept yourself because despite her having all of these things, she hasn't instantly lost the weight and neither will you (or most of us). Of course she's getting a ton of money, but hey, it's a pretty good ad and I can relate. I gained about 40 lbs, lost 20 immediately and then ate a lot of sugar. When I was 5 months post-partum, I did weight watchers and lost the other 20 in a few months. It was a good system for me.

Amanda Scott

Loved this ad! :) Though she may be rich and have personal trainers, chefs and nannies, she's still a human being, with real feelings and real struggles. She feels the pressure even more than I do, as she's in the public eye and is scrutinized on a global scale about her weight and her body.
It's easy to forget that behind the money is a real person. I love this ad. I love that it focused on the fact that she's a woman, a new mom and not a celebrity.
The WW system works. It's the only system out there proven to work in a healthy, lasting manner. Though she's getting paid millions for this, I say good on her for endorsing a good product - one that many people (not just new moms) can go to and see results.

Karla C. Mulrenan

Losing weight is not hard ladies. Its very simple. Eat small portions and avoid fatty foods, soda and sodium. Its so simple.... Hey i still have 15 pounds to pre pregnancy. But thats because I was 105 lbs. i feel much comfotable at 120.

nonmember avatar loorah

Wow the people who saying losing weight is easy? I truly hope you iht your 50's and pack it on. Others of us that are human beings that have issues and a life it is not so easy. I have thyroid issues and could eat celery and carrots and still not loose weight. My meds have to be in perfect order and I have to follow a stricked diet that include foods that do not effect my thyroid, so someone saying its easy just offends me and I'm sure every other typical human in this universe.

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