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'Conceited' Women Do Much Better in Life

by Sasha Brown-Worsham on December 2, 2011 at 11:02 AM

For many women, the idea of self-promotion, tooting one's own horn or selling oneself, is akin to being conceited. It's not. Men have no problem telling people how awesome they are and both they -- and the people they are talking to -- believe them. In fact, self-promotion is the number one way to get ahead.

Last month, the international research group Catalyst released a study showing that self-promotion is the single most effective key to women’s success in every area from business to romance. Those who tooted their own horn advanced further, felt better about their careers, and were paid better than those who didn't.

But to be a self-promoting woman can be very scary. No one expects women to feel good about themselves, let alone to try to make others do the same.

The fact is, women who self-promote are dismissed as narcissists by many, so it can be much easier to remain passive and assume that people will recognize your talent without you telling them. But it's just not going to happen.

People get wrapped up in their own lives, and unless they're actively seeking you and your talents, they aren't likely to stumble upon them accidentally. For women to get ahead, we have to push more and believe that we are worthy and that our talents are worthy as well.

Some myths have to be dispelled. There is nothing wrong with feeling good about oneself and believing that you're the best person for a job. There is nothing wrong with believing in one's own talents and sharing that belief with others. This idea that "modesty" is a virtue is silly in this new world of shameless self-promotion.

The ones who get ahead are the ones who put themselves out there the most. My rule of thumb for self-promotion is this: It's not bragging if it's true.

The fact is, if people don't like you because you toot your own horn, that's their problem. Secure people feel happy for confident people. And losing insecure friends is no great loss.

Do you toot your own horn?

 

Image via Sadie Hernandez/Flickr

Filed Under: bad habits

Comments

4
  • Sligh...
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    SlightlyPerfect

    December 2, 2011 at 11:10 AM

    It has to do with how one constructs his/her self-esteem. Everything else you wrote about--from confidence to success to sex--stems from self-esteem. I think it's about being reality-driven coupled with methods of promotion. You have to first recognize reality and be worthy of confidence before you can promote it.


  • amomo...
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    amomonous

    December 2, 2011 at 11:29 AM

    I certainly agree with the article. I self-promoted myself at my current job ;) now instead of me going to people, people come to me, thus now manager. However, in my own town i started my own company ergo, i am President, CEO, CFO, EEO, and all the wonderful titles that come along with a business, haha. Self-promotion WORKS!


  • ms_da...
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    ms_danielle_j

    December 2, 2011 at 2:05 PM

    oh yes I do! Its funny in the black community they condemn you for being a self promoter because you come off as thinking thinking that you are better than everyone. I am not ashamed to say that I am very conceited and I'm doing the best of all of my friends. I have a career and a great life. If you don't stand for something you will fall for anything. Unfortunately most of my friends don't want to come off as being conceited and I feel that they pay for not wanting to come off a certain way.


  • Liz
    -- Nonmember comment from

    Liz

    December 3, 2011 at 1:02 AM
    The definition of conceited, having excessively high opinions of oneself, implies that a conceited person thinks they're better than they really are. Being a self-promotor doesn't necessarily mean you're conceited, if, as another poster pointed out, you really are good at what you do.
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