It might be the world's worst way to describe a weight loss plan. Good Morning America called the 17 Day Diet a "viral diet" this morning, sending thousands of people to the web to find out what the heck it is. The good news: when they said viral, they meant Dr. Mike Moreno has found fans for his plan on the Internet, not that you have to get a virus to lose weight.
But where there's good news, there has to be bad news. Usually. Except with the 17 Day Diet, is it possible there is none? Publishers of the book version, Free Press, tell The Stir that followers say they lose as much as 10 to 12 pounds in the first 17 days, and that's "without going on an unhealthy crash or starvation diet."
Waaaaait, no crash? No depriving ourselves? And it still works? This has got to be a joke. Everyone knows you have to starve yourself thin if you want to get anywhere. Right?
Maybe not. Because Moreno is convincing people with a shtick you don't hear in quick fix diet land. He calls it a 17 Day plan, but he's talking about a lifetime regime:
We're eliminating sugars, processed foods, all of the crap. And we're putting you on healthy food ... we're not depriving you, we're not taking away all your calories.
OMG. You mean eating healthy will make you lose weight? Der! And here's the other part: Moreno actually expects you to get off your hind end and, wait for it, exercise. Not exactly rocket science here. Exercise plus health eating = weight loss. Studies have long shown the two have to go hand-in-hand for healthy and sustainable weight loss. They're the tenets of any good weight loss program that a doctor will put you on. Makes sense because Moreno IS a doctor (he sits on the board of the San Diego Chapter of the American Academy of Family Physicians).
That's why a diet program in this vein should -- and according to users anyway, does -- work for everyone. But it sounds like you could skip the book and simply eat healthy and exercise -- it would be cheaper. It almost sounds silly to pay him when you could just change your own lifestyle.
On the other hand, with the book, you get a plan that changes up every 17 days. It uses those basic tenets of good foods and exercise, but it keeps you from getting into a rut. That's the takeaway I'll admit I like about Moreno's plan. In my experience, you can start walking every day and eating salad morning noon and night, but eventually you get bored with it. That's when I find myself sneaking into the cookie aisle at the grocery store and begging off on my workout. Knowing change is coming up just after the two-week mark could make all the difference in motivation. Spring is coming, and after that bathing suit season. I'd be willing to check it out, how about you?
Have you tried the 17 Day Diet?
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