Per usual, 2011 top Super Bowl commercials brought us glossy brainwashing from a bevy of everyday, all-American brands, including Chevy and Go Daddy. Some of us even tune in strictly for the ads. It's a tradition. Watch one romantic spot featuring a scruffily handsome guy for the ladies, then see three or four commercials filled with bikini-clad babes/geeky/violent/gross-out fodder geared to the guys. Rinse, wash, repeat.
So it's no surprise that while we sat on our couches, half-watching the commercials, half intent on stuffing our faces with chips and wings, we may have been too zoned out to realize that some of the most "usual suspects" last night -- like Doritos, Coca-Cola, Pepsi, Snickers, and Budweiser -- are actually the most EVIL!
Evil how? Evil in terms of ... the most likely to make us fat slobs. It's true!
We know better, but it doesn't matter, according to a Ph.D. from the UCLA School of Public Health, quoted in this story from Health.com:
We know the effects of excessive snacks are quite adverse to people's health. If you drink a lot of beer, you aren't going to get all the attractive women. That may seem obvious, but those images work on us on a subconscious level.
Being "entertained" by these images also serves to make them stick. That's why Super Bowl ad time is especially prime for The Junk Food Industrial Complex. It's one thing when we catch a Doritos ad as we hit the fast-forward button on our DVR during How I Met Your Mother; it's quite another when we see a one on Super Bowl Sunday that we just know everyone will be talking about long after the last touchdown.
Plus, Super Bowl ads have extra emotional oomph -- we laugh, shed a tear, or get sentimental for a few seconds about a junky food. Then, whether its consciously or subconsciously, we associate their product with "being American" and "the tradition of football" or "good times with loved ones."
But, people, please don't drink the Kool Aid!!! Coca-Cola's high fructose corn syrup and Diet Pepsi's sodium benzoate and phenylalanine are not worthy of a warm and fuzzy feeling. A candy bar's hidden trans fats do not deliver a good time. In reality, most of the foods advertised during the Super Bowl are anything but comforting. They are filled with chemicals, calories, sugar, fat and sodium -- all factors in why we're world leaders in the race to Super-Obesity.
I’m not trying to be a buzzkill, but I just want to know when we're going to realize that spots for many of these foods are pretty much the Lucky Strike cigarette ads of our time?
Image via Like_the_Grand_Canyon/Flickr