We all know sex sells, right? So why not take advantage of it? Why not use it to recruit say ... bone marrow donors. I mean, there's a critical need for volunteers to help save the lives of patients with leukemia or other cancers who desperately need a match, so why not spice things up for the cause.
Apparently, that's what UMass Memorial did. It hired hot, sexy models and had them wear bright electric blue and fuchsia wigs to grab people's attention and entice them to become potential bone marrow donors. The models recruited donors at shopping malls, baseball games, and bridal conventions.
Some people may have a problem with this. But not me. I say if that's what it's going to take to get people to realize how much we need organ donation (bone marrow is not technically an organ), go for it. Maybe something this bizarre is exactly what we need to shock our system and get our butts in gear to help others.
I mean let's face it -- traditional donor drives and pleas with the public to help can get a little boring. And when you keep hearing the same thing over and over, you start becoming numb to it and just ignore it. Add to that the competition of other illnesses asking for your help and the messages all start to blur. So an attention-getting hot, sexy campaign is in order.
Yes, it's sad that hospitals have had to stoop this low and use hot, sexy models to try to get donors. But maybe if more people would step up to the plate, hospitals wouldn't have to resort to such desperate measures.
Image via Lilith S/Flickr