Folks Know Skin Cancer Risk, But Still Prefer Tan to Pale

Photo by DeusXFlorida
The results are in -- if you live in Hartford, Connecticut, Salt Lake City, or Denver, you know your sun smarts. If you live in Cleveland, Chicago, or Pittsburgh though, you have some splainin' to do.

According to a recent WebMD story, the American Academy of Dermatology conducted an online poll, "Suntelligence: How Sun Smart Is Your City," in which more than 7,000 adults in 26 cities were questioned about their knowledge, attitudes, and behaviors about skin cancer detection, sun protection, and tanning.

Was your city on the list?


Between January 12 and January 31, 2010, 7,116 people participated in the study, with more than 200 participants in each of the 26 cities (an additional 1,123 people completed surveys outside of the study cities, used for the national comparison).

The study results show 59 percent of respondents nationally have never received screening for skin cancer from a health-care provider.

More surprising stats:

  • In the top-ranked suntelligence city, Hartford (CT), 48 percent of residents have never undergone skin cancer checks.
  • In the low-suntelligence cities of Chicago (no. 25) and Pittsburgh (no. 26), 67 percent and 69 percent (respectively) admit to never having had a skin cancer exam.
  • Seventy-two percent of respondents nationally believe that tanned skin looks good.
  • Eighty-one percent of respondents in Pittsburgh like a tan.
  • In the third highest-ranked suntelligence city, Denver, 65 percent agree that a tan improves a person's attractiveness.

So it seems that no matter how suntelligent we may be, we still think tan is the way to go. I say, faux tan or no tan!

Take the Suntelligence survey and see how your suntelligence stacks up.


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